BIGCOMMERCE CASE STUDY
Reining in Results: A BigCommerce
Design Built to Perform
Mary’s Tack & Feed: A trusted name offering top-quality products with passionate, knowledgeable service, supporting local equestrians and customers nationwide.
.webp%3F2026-03-02T22%253A33%253A41.302Z&w=3840&q=100)
Their Story: Mary's Tack and Supply
Founded in 1963, Mary’s Tack and Feed began as a small shop in Del Mar, California, and has since grown into a 12,000-square-foot destination for equestrian and pet supplies, along with a thriving online presence. Mary’s combines top-quality products with passionate, knowledgeable service, supporting local equestrians and customers nationwide.
★★★★★
"Very dependable, very good communication. We are very pleased to have partnered with IntuitSolutions."
Julianna L. - Mary's Tack & Supply
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- V2 to V3 Migration
Custom Features
- Slide Out Menu Design
- Featured Products Slider
- Custom Product Page Tabs
- Product Preview Customization
- Product Features by Category
- Prop. 65 Customization
Best-In-Class
- Mobile-Responsive
- Page Speed Improvements
- Custom UX Enhancements
- Cornerstone "Base Theme"
- Themebridge Staging
.webp%3F2026-03-02T22%253A33%253A36.835Z&w=3840&q=100)
BigCommerce Solutions Built on Trust and Partnership
Mary’s Tack and Feed initially engaged our team for a BigCommerce add-on, which led to successive work orders, ongoing site optimization and support, ecommerce web accessibility remediation, and ultimately, a comprehensive site redesign.
With each successive project, our team provided results-focused solutions that strengthened our relationship and demonstrated our commitment to their growth. This steady progression of impactful work earned their trust, proving our capacity as not just a service provider but a strategic partner.
.webp%3F2026-03-02T22%253A33%253A40.185Z&w=3840&q=100)
The Challenge: Modernizing a BigCommerce Theme, Site Performance, and User Experience
As ecommerce standards evolved, Mary’s Tack and Feed recognized the need for a more modern, user-centric, and higher-performing online store. Their existing “bloated” codebase presented performance and usability challenges, complicating maintenance and limiting SEO potential. To achieve their goals, our team identified the following key priorities for their new BigCommerce design.
- BigCommerce Theme Limitations: Their site’s outdated theme limited performance and design flexibility, necessitating an update to improve aesthetics, speed, and functionality.
- User Experience Hurdles: For their busy, on-the-go customers, it was essential to create a faster path to products with minimal clicks, optimizing the shopping journey from start to finish.
- Performance and SEO Constraints: The legacy codebase slowed down the site, reduced SEO effectiveness, and created usability issues, calling for a comprehensive code cleanup.
- Content Management Challenges: Their site required easily manageable design components, allowing Mary’s team to independently update content and support long-term site maintenance.
.webp%3F2026-03-02T22%253A33%253A38.042Z&w=3840&q=100)
The Solution: Comprehensive BigCommerce Redesign
Guided by our client’s goals for an efficient, engaging online store, our BigCommerce developers implemented a comprehensive suite of solutions to boost performance, optimize navigation, and lay a foundation for long-term adaptability.
The BigCommerce redesign for Mary’s Tack included:
- BigCommerce Theme Upgrade: Moving to the latest BigCommerce Stencil framework, utilizing IntuitSolutions’ Base Cornerstone theme, boosting site speed and improving overall performance.
- Optimized Navigation and UX: Creating a faster, more direct path to products, minimizing clicks for Mary’s busy, mobile-first customers.
- Streamlined Code: Simplifying the code structure to improve SEO, reduce load times, and enhance overall usability for developers and shoppers.
- Enhanced Visual Calls-to-Action (CTAs): Adding strategically placed, visually distinct CTAs to drive engagement and guide customers through the shopping journey.
- User-Friendly Design Components: Integrating pre-designed, flexible site widgets and components that empower Mary’s team to manage content independently, reducing reliance on developers.
The Process
BigCommerce Redesign
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for Marystack.com.
.webp%3F2026-03-02T22%253A33%253A45.489Z&w=3840&q=100)
BigCommerce UX Enhancement
Enhanced Slide Out Menu Design
Mary’s custom-developed slide-out menu elevates the site’s aesthetic appeal while providing an intuitive, streamlined navigation experience. This optimized design maximizes space and ensures quick load speeds, allowing users to easily browse product categories with minimal effort.
.webp%3F2026-03-02T22%253A33%253A42.377Z&w=3840&q=100)
BigCommerce UX Enhancement
Custom Product Page Tabs
Custom Product Page Tabs provide a structured and intuitive way for customers to access detailed information about Mary’s products, including videos and size guides.This organized format ensures customers have all the information they need to make confident purchasing decisions.
.webp%3F2026-03-02T22%253A33%253A33.537Z&w=3840&q=100)
BigCommerce UX Enhancement
Image Previews with Required Product Variants
Our custom BigCommerce solution enables product preview images to change instantly when a color swatch is selected, bypassing the need to choose all other required variants first. This adjustment improves the browsing experience, allowing customers to preview color variations effortlessly and make quicker purchasing decisions.
.webp%3F2026-03-02T22%253A33%253A43.382Z&w=3840&q=100)
BigCommerce UX Enhancement
Customizable Category Showcase on Homepage
Our custom homepage section brings focus to selected product categories, guiding customers toward featured collections. Mary’s Tack can easily update this flexible display, highlighting seasonal items, top categories, or trending products to keep their store fresh and engaging.
.webp%3F2026-03-02T22%253A33%253A32.324Z&w=3840&q=100)
BigCommerce UX Enhancements
Prop 65 Product Warning Customization
We developed a custom solution using back office fields to manage Proposition 65 warnings, ensuring they display automatically on affected product pages and within the shopping cart. This customization keeps customers informed and helps the merchant stay compliant with ease
.webp%3F2026-03-02T22%253A33%253A44.524Z&w=3840&q=100)
Notable Apps, Integrations, and Partners
Apps and integrations for Mary’s Tack & Feed included:
- Bolt Checkout for checkout page customizations
- Affirm for Buy Now Pay Later functionality
.webp%3F2026-03-02T22%253A33%253A39.094Z&w=3840&q=100)
The Results: A User-Centric, Scalable BigCommerce Design
With an upgraded BigCommerce design focused on speed, usability, and seamless content management, Mary’s Tack and Feed is now well-equipped to serve their loyal customers and attract new ones. The redesigned site enhances the customer journey from product discovery to checkout, aligning with modern ecommerce standards and supporting long-term growth.
Upgrade Your BigCommerce Design for Faster Online Growth
Whether you're ready to redesign your online store, create a new site from scratch, migrate to BigCommerce, our team of experienced Elite BigCommerce experts is ready to support your online success.
Contact us today by sending a message or calling us at 866-901-4650 for a complimentary consultation to discuss your project.