Web Accessibility and ADA Compliance
Ensure your online store remains fast, visible, and user-friendly with our ongoing optimization and proactive support. We stay ahead of Google's evolving standards, focusing on technical SEO, site health, accessibility, and more to boost your search rankings, increase user engagement, and drive higher sales.
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Ecommerce Accessibility Services
What is Web Accessibility?
Put simply, “Web Accessibility” is an umbrella term that encompasses every aspect of how usable or accessible websites, tools, and other technologies are for those living with disabilities. This covers everything from color contrast on a webpage to how a user navigates the website’s interface, and many areas in between.
This is why guidelines are put in place to accommodate users with a wide range of disabilities including, but not limited to the following:
- Blindness/Low Vision
- Deafness/Hearing Loss
- Limited Movement
- Speech Disabilities
- Photosensitivity
- Learning/Cognitive Limitations
Ecommerce Accessibility Experts
Ecommerce ADA Compliance and Accessibility: Essential Elements
Key areas of ecommerce web accessibility focus on making content usable, navigable, and understandable, regardless of how someone interacts with your site. Here are the most common elements to consider:
Descriptive Text Alternatives
Provide short and descriptive text alternatives for any non-text content: images, videos, buttons, form fields, iframes, and more.
Distinguishable Contrast
Help users, such as those with low vision or colorblindness, clearly see content and elements by using proper color contrast.
Keyboard Accessibility
Users can navigate and all functionality is available using the keyboard: form fields, buttons, navigation links, and more.
Readable Text
Text is readable and descriptive. Clear page headings and titles. Adequate font size and spacing between letters and words.
Video & Audio
Users can play, pause, stop, or mute video and audio with timeline controls. Captions and transcripts for videos. No auto-play video or audio.
Zoomable Content
Pages provide high-quality, zoomable images. Text and layout is zoomable, usable, and responsive on smaller screen widths.
Ecommerce Web Accessibility
Why Ecommerce ADA Compliance Matters
More than 1 in 4 adults in the United States live with a disability, making the need for inclusive web design and development greater than ever. WCAG 2.2 is the standardized set of guidelines that outlines accessibility criteria for web content, and what we follow to improve our clients' BigCommerce stores.
Proactive management makes your business more accessible to all, optimizes your site for search engines, and reduces your legal risk. Here's why it matters:
- Improvements for disabled users improves site for ALL users
- Improvements for machine reading technology (i.e. search engines)
- Allows new users to experience your site
- Meets Google’s requirements and makes them happy
- Mitigates risk of lawsuits
Audit, Remediate, Repeat
Ecommerce Web Accessibility Process
Our experienced team of developers is equipped with the tools and methodologies needed to analyze and implement web accessibility best practices. To ensure the success of your accessibility efforts, our process encompasses the following steps:
1. Audit Web Accessibility
Our team will carefully analyze your site to assess its current level of accessibility in accordance with WCAG 2.2 guidelines.
2. Remediate Accessibility Issues
Our experienced certified ecommerce developers will implement solutions to help your site meet WCAG 2.2 standards.
3. Record & Repeat
We repeat this process monthly and keep a record of every report, proving your commitment to making your site accessible.
Testimonials
What our clients have to say
True BigCommerce Experts
I’ve worked with IntuitSolutions for nearly 8 years, and they continue to set the bar for excellence. They’re true BigCommerce experts who are always available, always ready to support, and consistently delivering results with integrity and precision...I’d absolutely recommend IntuitSolutions to anyone looking for a knowledgeable, reliable, and genuinely supportive partner. Their devs are some of the best and their management is top notch! Big fan of their communication style too.
Max K. — Swisher
10/24/2025
Highly Recommend
I've only worked with the team over at Intuit for just over a year now, but they consistently achieve every goal, are great at brainstorming and solving for complex issues, and the results have been fantastic. Our new BigCommerce website has gotten rave reviews for look and feel, but also functionality. This team truly feels like an extra arm of our business not just an agency. Highly recommend.
Brittany M. — Citadel Floors
02/10/2026
We Can't Recommend IntuitSolutions Enough
We started working with IntuitSolutions in 2024 when we wanted to make our website more user-friendly, and it’s been an great partnership ever since. The team has helped us turn our site into something really dynamic, with tons of custom features that make a huge difference for our customers. If you want a team that truly cares about your business and knows how to bring your vision to life, we can’t recommend IntuitSolutions enough.
Michael P. — Nootropics Depot
11/07/2025
Every Experience Has Been Outstanding
I’ve worked with IntuitSolutions on multiple complex website build projects, and every experience has been outstanding. They were consistently fair in pricing, managed scope effectively, and delivered on the milestones they committed to. IntuitSolutions is truly a people-focused company, and it shows in how they approach problem-solving and work through challenges with professionalism, diligence, and integrity. Thank you, IntuitSolutions, for being a true partner.
Ronnie B. — Miwall Corp
01/05/2026
Accessibility Compliance Overview
Is Your Business At Risk?
Every year, an increasing number of lawsuits are filed against websites that fail to meet ADA and WCAG specifications. Many of these businesses had no idea they were at risk. To proactively prevent legal troubles, site owners must understand the impact that accessibility has on disabled users and the legal implications that arise from poor practice.
WCAG 2.2
WCAG stands for 'Web Content Accessibility Guidelines'. While not a law, many governments have adopted it for their accessibility regulations.
ADA: Title III
An online store can be a public place of accommodation and must be equally accessible to customers with disabilities.
Section 508
Requires that any technology that’s used by a federal agency or department has to be accessible to people with disabilities.
Frequently Asked Questions