ENTERPRISE ECOMMERCE DEVELOPMENT
Nicorette.com
Helping one of America's most trusted smoking cessation brands launch a BigCommerce storefront with custom enterprise integrations, subscription commerce, and fulfillment connectivity.
Their Story
For more than 40 years, Nicorette has been one of America's most trusted smoking cessation brands. The brand introduced the world's first nicotine replacement therapy (NRT) gum in the U.S. in 1984, and has since expanded its product lineup to include patches, lozenges, and other solutions giving adults more ways to quit and manage cravings.
"Enterprise projects require careful coordination across teams, technologies, and business objectives. When everything comes together, customers experience a storefront that feels effortless, even though there's a tremendous amount happening behind the scenes."
— Robert Morris, Senior Account Executive, IntuitSolutions
Summary
Project Overview
Specs
- Industry: Consumer Health
- Platform: BigCommerce
Services
- Enterprise Systems Integration
- Subscription Commerce Enablement
- Content Migration & Replatforming
- Ongoing Support & Site Optimization
Technical Enhancements
- Custom Product Recommendation Quiz
- SAP ERP Integration
- Salesforce Marketing Cloud Integration
- Product Bundling Functionality
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The Challenge
Nicorette's existing site served primarily as an informational resource, so the transition to ecommerce involved much more than adding products to a storefront. Every piece of content, product, and SEO asset needed to move seamlessly to BigCommerce, while the new platform also had to support a range of enterprise integrations that couldn't be achieved with off-the-shelf applications.
Specific challenges included:
- Migrating from an informational CMS to BigCommerce
- Preserving SEO through a comprehensive 301 redirect strategy
- Integrating ERP, CRM and fulfillment workflows
- Supporting recurring subscription purchases for auto-ship programs
The Solution
Working alongside Nicorette's team and another design partner IntuitSolutions developed the backend architecture that powers Nicorette's direct-to-consumer storefront.
Highlights included:
- Connected enterprise operations through a custom SAP ERP integration
- Enabled subscription and auto-ship functionality
- Streamlined fulfillment through a custom DHL Warehouse Management Connected marketing automation with Salesforce Marketing Cloud
- Preserved search visibility through strategic content migration and 301 redirects
The Process
D2C Launch on BigCommerce
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for Nicorette.com.
Enhanced Product Bundling
Our developers implemented subscription and auto-ship functionality that allows customers to schedule recurring deliveries while giving the company a streamlined way to manage repeat purchases and ongoing customer relationships.
Nicorette "Smokeless Break"
In collaboration with Spotify, our team built Smokeless Break, a custom on-site experience that gives shoppers something to reach for besides a cigarette — a short, curated audio moment they can turn to when a craving hits.
Product Recommendation Quiz
Find the right smoking cessation product can be overwhelming, so we designed a guided questionnaire that recommends the most appropriate Nicorette products based on each customer's preferences and goals. The experience provides a more personalized alternative to browsing the catalog on their own.
Subscription Commerce
Customers can choose between one-time purchases or recurring deliveries with flexible shipment intervals, making it easier to maintain a consistent supply of Nicorette products.
Notable Apps & Integrations
We tested, adjusted, and updated several third party integrations with the following providers:
Launch
The Results
What began as an informational website is now a scalable ecommerce platform designed to support Nicorette's direct-to-consumer strategy.
With enterprise integrations, subscription commerce, and custom functionality working together behind the scenes, GSK has a foundation capable of supporting future growth.
Looking for a BigCommerce partner who builds around how your business actually operates? Send us a message or call 866-901-4650 for a free consultation.