ENTERPRISE ECOMMERCE DEVELOPMENT
Nicorette.com
Helping one of America's most trusted smoking cessation brands launch on BigCommerce with custom enterprise integrations, subscription commerce, and fulfillment connectivity.
Their Story
One of America’s Most Trusted Smoking Cessation Brands
For more than 40 years, Nicorette has been one of America's most trusted smoking cessation brands. The company introduced the world's first nicotine replacement therapy (NRT) gum in the U.S. in 1984, and has since expanded its product lineup to include patches, lozenges, and other solutions giving adults more ways to quit and manage cravings.
"Enterprise projects require careful coordination across teams, technologies, and business objectives. Customers experience a storefront that feels effortless, even though there's a lot happening behind the scenes."
– Robert Morris, Senior Account Executive, IntuitSolutions
Summary
Project Overview
Specs
Industry: Consumer Health
Business Model: D2C
Platform: BigCommerce
Previous Platform: Informational CMS
Services
- Enterprise Systems Integration
- Subscription Commerce Enablement
- Content Migration & Replatforming
- Ongoing Support & Site Optimization
Technical Enhancements
- Custom Product Recommendation Quiz
- SAP ERP Integration
- Salesforce Marketing Cloud Integration
- Product Bundling Functionality
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The Challenge
Adding Ecommerce to an Informational Site
Nicorette's existing site was purely informational, with no ecommerce functionality. Building out a full storefront meant migrating every piece of content, product, and SEO asset to BigCommerce while also supporting enterprise integrations that off-the-shelf apps couldn't handle.
Specific challenges included:
- Migrating from an informational CMS to BigCommerce
- Preserving SEO through a comprehensive 301 redirect strategy
- Integrating ERP, CRM and fulfillment workflows
- Supporting recurring subscription purchases for auto-ship programs
The Solution
Enterprise Integrations Behind a D2C Storefront
Working alongside Nicorette's team and another design partner IntuitSolutions developed the backend architecture that powers Nicorette's direct-to-consumer storefront.
Highlights included:
- Connected enterprise operations through a custom SAP ERP integration
- Enabled subscription and auto-ship functionality
- Streamlined fulfillment through a custom DHL Warehouse Management System integration
- Connected marketing automation with Salesforce Marketing Cloud
- Preserved search visibility through strategic content migration and 301 redirects
The Process
D2C Launch on BigCommerce
Discovery & Planning
Mapping every system, integration, and content asset with Nicorette’s team and design partner to plan the build and migration.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for Nicorette.com.
Enhanced Product Bundling
Our developers created a custom bundling feature that's shopper-friendly and easy to manage in the back office. Bundles are built at the product level, keeping SKUs intact, with extra layers preventing BigCommerce's Promotions Engine from mixing products and discounts. The bundle carries through product, cart, and checkout pages, while invoices still show individual SKUs.
Nicorette "Smokeless Break"
In collaboration with Spotify, our team built Smokeless Break, a custom on-site experience that gives shoppers something to reach for besides a cigarette — a short, curated audio moment they can turn to when a craving hits.
Product Recommendation Quiz
Finding the right smoking cessation product can be overwhelming, so we designed a guided questionnaire that recommends the most appropriate Nicorette products based on each customer's preferences and goals. The experience provides a more personalized alternative to browsing the catalog on their own.
Subscription Commerce
Customers can choose between one-time purchases or recurring deliveries with flexible shipment intervals, making it easier to maintain a consistent supply of Nicorette products.
TECH STACK
Notable Apps & Integrations
We tested, adjusted, and updated several third party integrations with the following providers:
The Results
From Informational Site to D2C Storefront
Nicorette's website has evolved from an informational resource into a scalable ecommerce platform built to support its direct-to-consumer strategy.
Enterprise systems, subscription commerce, fulfillment, and custom functionality now work together within a connected ecosystem that the company can continue to expand as its ecommerce needs evolve.
Looking for a BigCommerce partner who builds around how your business actually operates? Send us a message or call 866-901-4650 for a free consultation.