NEW BIGCOMMERCE LAUNCH
KONGCompany.com
First direct-to-consumer ecommerce launch with custom UX, subscriptions, and enterprise integrations.
Their Story
KONG is one of the most recognized pet brands in the world, trusted by consumers, trainers, and retailers for their safe, durable, and enriching pet toys and treats.
Since 1976, KONG has spent decades focused on one core belief: pets need to play. That philosophy has shaped everything from their product design to their educational content, helping pet owners better understand enrichment, training, and behavior.
Project Overview
BigCommerce Services
General Services
- New D2C Launch on BigCommerce
- Custom, Brand-Aligned UX and UI Design
- Ongoing Optimization, CRO, and UX Enhancements Post-launch
Custom Features
- Dynamic Merchandising Functionality
- Save-for-later Cart Feature
- Upsell/cross-sell Customizations
- Enhanced Product Detail Page templates
- Subscription + KONG Box bundle functionality
Technical Enhancements
- ERP, PIM, and CRM Integrations
- ThemeBridge Staging & Testing
- Core Web Vitals, SEO and Accessibility Enhancements
The Challenge
Historically focused on B2B, KONG saw an opportunity to build a direct relationship with its customers, but they needed to introduce a D2C channel without compromising what made the brand successful: strong retail partnerships, education-driven content, and a trusted customer experience.
At the same time, the platform had to support:
- A first-ever direct-to-consumer model, including subscriptions
- A balance between content, education, and conversion
- Seamless integration with ERP, PIM, and CRM systems
- Flexible merchandising for product launches and seasonal campaigns
- A foundation for ongoing optimization, testing, and growth
The Solution
We designed and developed a fully custom BigCommerce experience that brings KONG’s brand, content, and products together into a seamless direct-to-consumer journey.
The focus was on building an ecommerce platform that could support content-driven discovery, flexible merchandising, and complex backend operations from day one.
Key highlights include:
- Custom UX and UI across all key templates
- SEO-focused migration and content structure
- Bundle and subscription architecture
- Flexible merchandising and promotional tools
The Process
D2C Launch on BigCommerce
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for KONGCompany.com
Enhanced Upsell, Cross-Sell & Personalization
Strategically placed product recommendations across PDP, cart, and checkout to drive AOV and improve product discovery, using both BigCommerce native tools and third-party app capabilities.
Slide Out Cart & Progress Indicator
In the KONG implementation, the slide-out cart includes a free shipping progress indicator along with suggested products, encouraging customers to add items while keeping the experience fast and uninterrupted.
Content-Managed Marketing & Merchandising Blocks
Flexible, drag-and-drop components via Page Builder give the KONG team full control over promotional banners, featured products, and seasonal content, accelerating time to market for new campaigns.
SEO-Optimized Product & Category Templates
Custom templates structured for improved search performance, enriched content display, and enhanced discoverability across KONG’s wide range of pet products.
Save-for-Later Functionality
Allows customers to save products they’re considering without losing their current cart—an ideal UX enhancement for content-rich shopping journeys and multi-item purchases.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
The Results
With the launch of its D2C channel, KONG has shifted from relying solely on retail distribution to owning the customer relationship. The new platform enables more controlled merchandising, richer product storytelling, and a clear path toward subscriptions, personalization, and continued growth.
Whether you're migrating to BigCommerce or looking to improve usability, our team helps ecommerce brands build more efficient, scalable online stores.
Contact us today by sending a message or calling us at 866-901-4650 for a complimentary consultation to discuss your project.