BIGCOMMERCE B2B PLATFORM
Dowty: A General Electric Aerospace Company
Not every B2B ecommerce challenge fits a standard platform. See how we built GE Dowty a fully custom ordering portal — engineered for the complexity of aerospace procurement — that has grown into a $27M annual revenue channel.
.webp%3F2026-07-20T14%253A51%253A29.448Z&w=3840&q=75)
Their Story
GE Aerospace Dowty is a world-renowned manufacturer of aircraft propeller systems, serving airlines, aircraft manufacturers, maintenance, repair and overhaul (MRO) providers, and aerospace organizations worldwide.
Their customers range from major commercial carriers and regional airlines to third-party parts suppliers who stock and distribute Dowty components to the broader aviation industry.
56%
Revenue Growth
100%
Client Retention Rate
$27M
Annual Portal Revenue
"Dowty’s portal shows what's possible when B2B ecommerce is built around real customer workflows instead of one-size-fits-all functionality."
— Robert Morris, Senior Project Manager, IntuitSolutions
Summary
Project Overview
Specs
- Industry: Aerospace / Aviation Manufacturing
- Platform: BigCommerce
Services
- Custom B2B Portal Design/Development
- ERP Integration
- Ongoing Development/Optimization
Technical Enhancements
- Custom Company Groups Order Visibility
- Custom Catalog Access
- Custom Checkout Rules
- Bulk CSV Order Upload Capabilities
- Custom Portal Messaging
The Challenge
To support a B2B-focused customer base, GE Aerospace Dowty needed a secure, gated ecommerce portal — the Dowty Portal — that enables approved organizations to research products, place orders, and manage procurement activities.
Specific challenges included:
- Providing different product catalog access by customer type
- Supporting multiple buyers under a single organizational account
- Enforcing different payment methods, shipping controls, and other checkout rules by company
- Integrating ERP for downstream order processing
- Enabling customer self-service to reduce manual order management overhead
The Solution
Rather than adapting a standard B2B platform, IntuitSolutions built Dowty's functionality from the ground up, designing each feature to match how the company and their customers actually operate.
For each challenge, a purpose-built solution:
- Customer-specific catalogs give each company access to the right set of products — in-stock items, lead-time/special-order parts, or a restricted catalog
- Company-based purchasing lets multiple users buy under a shared account, with full visibility into orders placed across the organization
- Custom checkout rules apply per company: PO-based payments, approved carriers, locked or pre-filled shipping addresses, and more
- ERP integration sends every order directly into Dowty's system, reducing manual processing and keeping data consistent
- A self-service order dashboard lets customers track status, search by part number or PO, and manage orders without emailing support
This portal helped define what enterprise B2B ecommerce could look like.
The Process
B2B Portal on BIgCommerce
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for KONGCompany.com
.svg?2026-07-20T17%3A46%3A00.370Z)
Custom Portal Messaging
Login alerts, pop-ups, and checkout notifications are configurable by company group to surface relevant messages at the right moment. This keeps customers informed without relying on email or phone follow-up.
Oracle ERP Integration
During the company's transition to Oracle ERP, IntuitSolutions refined the integration to support the new environment while maintaining the custom workflows and reliable exchange of orders and customer data the business relies on.
Terms & Conditions by Group
Customers acknowledge catalog-specific terms — including lead time expectations — before completing an order. This sets clear expectations up front and reduces disputes over delivery timing.
.webp%3F2026-07-20T14%253A57%253A59.061Z&w=3840&q=75)
Checkout Customizations
Payment methods, approved carriers, shipping defaults, and locked billing fields are all configured at the company level. This removes friction from repeat orders and prevents costly address or shipping errors.
Launch
The Results
As IntuitSolutions continued developing and refining the Dowty Portal, the results followed: consistent, measurable growth sustained over multiple years.
- 56% revenue growth year-over-year
- 19% growth year-to-date, continuing that momentum
- Higher average order values, as customers shifted to bulk CSV ordering
- Strong customer retention, with minimal attrition outside of airlines that ceased operations
- $27M in annual portal revenue, making this Dowty's highest-volume sales channel
Looking for a B2B ecommerce partner who builds around how your business actually operates? Send us a message or call 866-901-4650 for a free consultation.