Citadel Floors

Citadel Floors needed an ecommerce platform that could handle more than a traditional product catalog. Its floor coating systems involve multiple components, detailed product information, specialized buying paths, and different requirements for B2B and B2C customers. The platform also needed to support Citadel’s existing business processes while giving the company room to expand its digital strategy over time.

BigCommerce provided the flexibility to bring those requirements together on one scalable platform.

• Built for Complex Product Experiences: Citadel needed to sell complete flooring systems, not just individual SKUs. BigCommerce provided the flexibility to develop custom product templates that organize system components, documentation, color options, and other purchasing information into a more intuitive experience.
• B2B Capabilities Without Sacrificing B2C: With BigCommerce B2B Edition, Citadel could support authenticated pricing, distributor relationships, and customer-specific pricing structures while maintaining an experience designed for other buyers as well. This gave Citadel a foundation capable of serving multiple customer types as its ecommerce strategy evolves.
• Flexibility for Custom Development: BigCommerce’s open architecture gave our team the ability to build functionality around Citadel’s business, including its interactive floor visualizer, system-based product templates, and content-managed widgets.
• Ready for a Connected Enterprise Stack: The platform also provided a foundation for Citadel’s broader technology ecosystem, including SAP field mapping and integration preparation, alongside tools for shipping, tax, payments, loyalty, analytics, and marketing.

Ultimately, BigCommerce gave Citadel the B2B functionality it needed without forcing its complex catalog and customer experience into a rigid ecommerce model. Its combination of customization, B2B capabilities, and integration flexibility made it a strong foundation for Citadel’s current needs and future ecommerce growth.

A dedicated product page layout designed specifically for kit-based systems, allowing users to explore full system builds, view supporting component SKUs, and access detailed product documentation from one place.

Custom drag-and-drop widgets allow Citadel’s internal team to update calls-to-action, banners, and promotional blocks without developer involvement, making merchandising more agile.