BIGCOMMERCE MIGRATION & B2B REDESIGN
CEPSorbents.com
A WooCommerce to BigCommerce migration and redesign, with custom B2B quoting and easier product navigation on every device.
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Their Story: Complete Environmental Products
Since 1994, Complete Environmental Products (CEP) has supplied businesses across North America with sorbents, spill kits, containment equipment, and emergency response supplies.
Based in Pasadena, Texas, CEP sells through an established distributor network to customers in manufacturing, transportation, construction, marine, and other sectors where workplace safety and environmental protection are non-negotiable.
★★★★★
"We like that they feel like an extension of our team. They are committed to our success just as much as we are."
— Team Lead, CEPsorbents.com
Summary
Project Overview
Specs
- Industry: Industrial & Environmental Safety
- Platform: BigCommerce
- Business Model: B2B
Services
- WooCommerce to BigCommerce Migration
- Custom UX/UI Development
- Responsive Web Design
- Ongoing Site Optimization & Support
Technical Enhancements
- Custom Slide-Out Navigation
- Adaptive Mobile Carousel Text
- B2B Quote Request Functionality
- Custom BigCommerce Stencil Theme
The Challenge
CEP's site design no longer reflected three decades of industry standing, and keeping WordPress patched, plugins compatible, and the site secure was pulling time away from the business.
Their team needed a platform built to scale, without giving up the catalog depth or search visibility it had built over the years.
Priorities:
- Replatform to BigCommerce without disrupting organic traffic
- Modernize the design while keeping CEP’s brand recognizable
- Make a diverse product catalog easy to navigate on any device
- Support B2B product inquiries and quote requests
- Preserve important catalog data, content, and SEO considerations
The Solution
The redesign brings CEP's brand to life through bold visuals, streamlined navigation, and responsive layouts that make product discovery easier across devices. Behind the scenes, our team migrated product data and website content while addressing SEO considerations to support a smooth platform transition.
With detailed product information and accessible quote requests, the new website is built around how CEP's customers research products and connect with distributors.
Project highlights include:
- WooCommerce to BigCommerce Migration: Moved products, categories, and all site content to BigCommerce, retiring CEP’s plugin-dependent WordPress stack.
- SEO-Safe Replatforming: Preserved URL structures where possible, mapped 301 redirects for the rest, and carried over metadata to protect rankings through launch.
- Custom Redesign: A modern industrial look, clearer layouts, and a responsive experience built around how CEP’s buyers research products.
- B2B Quote Requests: Quote functionality built into product pages, so buyers can move from research to request without leaving the page.
The Process
WooCommerce to BigCommerce Migration
Discovery & Design
Evaluated CEP's existing WooCommerce website, mapped migration requirements, and designed a refreshed experience around its industrial product catalog and B2B customers.
Development
Customized the BigCommerce Stencil theme, migrated product data and content, implemented B2B quote functionality, and addressed SEO metadata and URL redirects.
Launch & Support
Coordinated launch and post-launch testing, plus ongoing support, site health audits, and performance optimization to keep the site improving.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for CEPsorbents.com.
Adaptive Carousel Text for Mobile Devices
To keep homepage messaging readable across screen sizes, we implemented adaptive carousel text that adjusts its placement on mobile devices. Promotional copy remains clear and prominent without competing with the imagery, creating a more polished experience on smaller screens.
Custom Slide-Out Navigation Menu
A custom slide-out menu organizes product categories into a clean, expandable interface, helping customers quickly explore spill kits, sorbents, containment equipment, and other industrial safety products.
B2B Quote Requests
Industrial buyers rarely check out on the first visit. They compare specs, confirm quantities, and loop in procurement. We built quote requests into CEP’s product pages, so buyers can request pricing in a few clicks, and each request goes straight to CEP’s sales team.
Ongoing Site Support & Optimization
The launch also expands IntuitSolutions' longstanding work with CEP's broader organization. Through ongoing Site Optimization & Support, our BigCommerce team continues to provide technical assistance, maintenance, and development expertise to keep the website current and support future improvements.
From the Project Lead
"Moving to BigCommerce gave us the chance to rethink years of website decisions and build something better suited to CEP's business."
— Brandy Gonzalez, Project Manager, IntuitSolutions
The Results
CEPSorbents now has a modern BigCommerce website that reflects its established reputation in industrial safety. With improved product navigation, responsive design, and streamlined quote requests, customers have a more intuitive way to explore the company's extensive catalog and connect with its team.
The migration also gives CEP a more manageable ecommerce platform, backed by ongoing development and support from IntuitSolutions.
Ready to Bring Your Online Store Up to Speed?
From complex migrations to custom B2B functionality, IntuitSolutions helps industrial manufacturers and distributors build websites that work harder for their businesses.
Contact our team at (866) 590-4650 for a free consultation.