BIGCOMMERCE CASE STUDY
Accelerating Success: BigCommerce Design and Development for MadPowerSports.com
Your go-to destination for high-quality aftermarket parts and accessories for all your powersports needs.
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Their BigCommerce Development Story
Their Story: Mad Power Sports
Mad Power Sports is a family-owned and operated business dedicated to providing high-quality aftermarket parts and accessories for powersports enthusiasts. Known for their exceptional service, expert guidance, and top-notch product selection, they help riders enhance their vehicles and get the most out of their riding adventures.
To better serve their growing customer base, Mad Power Sports partnered with the BigCommerce design and development experts at IntuitSolutions to create a visually intriguing, high-performing, user-friendly site on BigCommerce.
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- Blueprint to Stencil Update
Custom Features
- Custom Mega Menu
- Easy Popup Login Feature
- Product Option Grid
- Reorder Button
- Size Guides
- Product Video Thumbnails
- Swatch Options on Category Page
- Product Thumbnail Options Swap
- Horizontal Menu on Category Page
Best-In-Class
- Mobile Friendly
- Custom UX Enhancements
- "Base Theme"
- ThemeBridge Staging
The Challenge: Enhancing BigCommerce Design and Data Management
Mad Power Sports had already established a presence on BigCommerce but saw an opportunity to elevate their online store by refreshing its design, enhancing functionality, and improving data management.
As part of the redesign, Mad Power Sports also aimed to align their new BigCommerce site with the visual aesthetics of their sister site. This approach would ensure a cohesive online presence, reinforcing their brand identity and creating a stronger foundation to better serve their customers and support future ecommerce expansion.
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The Solution: A BigCommerce Design Tailored for Automotive Ecommerce
Mad Power Sports’ new BigCommerce site incorporated features like an enhanced menu navigation, improved search functionality, and practical tools tailored to meet the needs of automotive ecommerce, all while aligning visually with their sister site for a unified brand experience.
Built on the IntuitSolutions Base Theme, a BigCommerce Cornerstone-based Stencil theme, their new site includes powerful customization features that optimize both user experience and backend performance. Advanced capabilities support enhanced BigCommerce SEO, mobile-friendly browsing, and flexible design elements to create a platform that meets the demands of modern customers buying automotive parts online.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
The Process
New BigCommerce Launch
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for MadPowerSports.com.
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BigCommerce UX Enhancement
Visual Category CTAs on Homepage
The redesigned homepage includes bold, intuitive "Shop by Category" CTAs that guide customers to their desired products quickly. These enhancements improve product discovery and ensure a smooth browsing experience.
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BigCommerce UX Enhancement
Enhanced Menu Navigation
The new scrolling menu feature simplifies category navigation while maintaining a sleek, uncluttered design. This enhancement allows customers to explore product categories and sub-categories effortlessly, contributing to a more intuitive shopping experience.
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BigCommerce UX Enhancement
BigCommerce + SureDone Integration for Year, Make, Model Search
The SureDone integration powers the Year, Make, Model parts finder while supporting accurate and up-to-date product information. It connects with vendors to manage product feeds, pricing, and inventory, streamlining operations and improving UX.
BigCommerce UX Enhancement
BigCommerce Support and Optimization
Mad Power Sports chose a BigCommerce Site Optimization and Support plan to ensure their site remained optimized and high-performing after launch. This comprehensive plan includes strategic enhancements such as routine web maintenance, technical SEO support, and data cleanup to support long-term growth.
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Launch
The Results: An Automotive Ecommerce Platform Positioned for Success
After working with IntuitSolutions on a comprehensive BigCommerce redesign, Mad Power Sports now has a powerful ecommerce platform tailored to their unique requirements. The updated site provides an intuitive shopping experience, efficient functionality, and the flexibility to grow.
By integrating modern design with advanced features, Mad Power Sports is better equipped to serve their customers while staying ahead in the competitive automotive ecommerce industry.
Are you interested in launching a new store on BigCommerce or redesigning your current BigCommerce site? Or perhaps you're considering switching to BigCommerce? Our experienced team of Elite BigCommerce experts is here to help your business succeed online.
Send us a message or give us a call at 866-901-4650 for a complimentary consultation to discuss your project.