BIGCOMMERCE CASE STUDY
Leading Supplier of Environmental Safety Products Gets a Full Site Revamp on BigCommerce
Ensafeco.com: a dedicated group of divisions committed to environmental protection, safety, and regulatory compliance.
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Their Story: EnSafeCo LLC
EnSafeCo is a dedicated group of divisions committed to environmental protection, safety, and regulatory compliance. With a product range from spill kits to stormwater management tools and IBC containment pallets, EnSafeCo uses its industry expertise and strategic distribution network to meet the diverse needs of businesses worldwide.
As their client base grew and ecommerce demands evolved, EnSafeCo recognized the need for a comprehensive website upgrade. They enlisted our BigCommerce experts to revamp the look and feel of their site while implementing better functionality for an improved user experience.
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
Custom Features
- Custom Slide-Out Menu
- “Shop By Category” Horizontal Scroll
- “Featured Categories” Custom Design
- Custom Brands Page
- Enhanced Product Page Tabs
Best-In-Class
- Mobile Friendly
- Custom UX Enhancements
- "Base Theme"
- ThemeBridge Staging
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The Challenge: Modern Design and UX
As a dynamic, forward-thinking company committed to environmental safety, EnSafeCo embraces continuous iteration and improvement. An expanding product selection and global customer base heightened demand for a more modern website with user-centered design and functionality.
After a successful collaboration with IntuitSolutions on their previous site, EnSafeCo placed their trust in us again for a cutting-edge redesign that would elevate their online presence and cater to the diverse needs of their customers.
The Solution: BigCommerce Design & Development
EnSafeCo continued to leverage the power of BigCommerce for their newly reimagined online store, tapping into its modern features and flexible architecture to drive their ecommerce success.
Building on the robust BigCommerce platform, our team tailored EnSafeCo's website to match the company's unique vision. The outcome: a revitalized full-site design featuring a cleaner layout, prominent calls to action, and user-friendly navigation.
The comprehensive solution for EnSafeCo included:
- Modern site design with a more visually organized layout
- Improved navigation and usability
- More UX-friendly features and functionality
- Conversion-optimized CTAs
- Streamlined site maintenance
The Process
BigCommerce Redesign
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for Ensafeco.com.
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BigCommerce UX Enhancement
Custom Slide-Out Menu
EnSafeCo's custom-developed slide-out menu offers users seamless and expedited navigation by effectively organizing categories and products. The intelligent interface maximizes page real estate, optimizing the browsing experience for customers.
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BigCommerce UX Enhancement
Shop by Category Horizontal Scroll
The Shop by Category Horizontal Scroll feature enables mobile users to effortlessly explore product categories by swiping left or right. This smart and space-efficient design enhances the user experience, making category navigation a breeze.
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BigCommerce UX Enhancement
Enhanced Category CTAs on Homepage
EnSafeCo showcases its premier categories with the visually enriched "Featured Categories" section. The captivating collage design ignites curiosity, driving clicks and engagement toward the company's top product offerings.
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BigCommerce UX Enhancement
Adaptive Carousel Text for Mobile Devices
EnSafeCo's website features seamlessly responsive carousel text that automatically adjusts to various screen sizes. No need to upload separate carousel images for mobile viewing – the text adapts flawlessly to ensure optimal readability and user experience.
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BigCommerce UX Enhancement
Custom Product Page Tabs
Our team customized the Product Page Tabs for EnSafeCo.com to optimize the presentation of product-specific details. The dedicated "Documents" tab offers clickable links to PDF files, providing customers with comprehensive product information.
Custom Brands Page
The Custom Brands page highlights EnSafeCo's trusted supplier network, providing users an expedited route to browse renowned brands and discover their top-rated products.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
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The Results: A Full-site Upgrade and Modern Ecommerce Solution
With an ongoing partnership with IntuitSolutions, EnSafeCo will continue leveraging BigCommerce's advanced features, optimize site performance, and expand their reach to a broader audience.
As a BigCommerce Elite Partner agency, we have a proven track record of successful and satisfied clients. Whether you’re looking for a brand new BigCommerce store design or considering migrating to BigCommerce from another platform, our team of experts can help.
Send us a message or give us a call to discuss how we can help your business succeed online.