Their Story: St. Jude Shop
St. Jude Shop is a leading online retailer of Catholic religious goods, serving customers nationwide with devotional items, gifts, and church supplies. Competing online required more than just an extensive catalog—they needed stronger site performance, technical SEO, and a content strategy that could scale. Read on to see their journey.
The Challenge: Technical Support and SEO Needs for a Growing Ecommerce Store
Like many ecommerce businesses, St. Jude Shop faced challenges that impacted search visibility, user experience, and, ultimately, online sales.
- Site performance issues — such as page speed concerns, broken links, and Core Web Vitals warnings.
- SEO opportunities — a blog page that had potential but wasn’t fully optimized for keywords, internal linking, or long-term organic visibility.
- Content upkeep — maintaining and refreshing older posts so they continued to deliver value and align with current SEO best practices.
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The Solution: BigCommerce Optimization & SEO Support
Through a BigCommerce Site Optimization and Support Plan, St. Jude received 20 hours per month of dedicated BigCommerce development, technical SEO, and consulting.
Key initiatives include:
- Site Performance and Technical Maintenance — Addressing Core Web Vitals and page speed with image compression, debugging console errors, and limiting third-party scripts, while also running regular audits to fix broken links, resolve redirect chains, and implement schema markup to improve search visibility.
- Ecommerce Blog Strategy & Optimization — Developing a structured blog calendar, creating new keyword-rich content, and refreshing older blogs with optimized metadata, updated links, and new images. Seasonal posts and evergreen guides also helped attract organic traffic.
- Accessibility & Maintenance — Helping improve compliance with ADA/WCAG standards and providing a more user-friendly experience for all visitors.
By combining technical enhancements with BigCommerce SEO optimization, IntuitSolutions helped StJudeShop.com create a strong, scalable foundation for growth.
The Results: Stronger SEO, Improved Core Web Vitals, and Long-Term Growth
By treating optimization as an ongoing process, St. Jude improved Core Web Vitals, strengthened their blog strategy, and built a foundation for sustained organic growth.
Their site is healthier, their SEO is stronger, and their engagement continues to grow — they’ve got better rates across the board.– Nicole Wall, Project Manager, IntuitSolutions
Through consistent improvements and support, St. Jude Shop achieved:
- Improved site health and speed — faster load times and better Core Web Vitals scores.
- Higher organic visibility — stronger keyword rankings and traffic growth from optimized blog content.
- More conversions and engagement — content tailored to their niche audience of Catholic shoppers.
Ready to Improve Your BigCommerce SEO and Site Performance?
As BigCommerce experts, we know that site health and SEO go hand in hand. The results St. Jude Shop achieved is the direct outcome of treating both as priorities.
If you’re ready to strengthen your store’s performance and long-term growth, schedule a consultation with our team today.
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