BIGCOMMERCE CASE STUDY
Winning with BigCommerce UX Design: The Sports Unlimited Story
SportsUnlimitedInc.com: Any game, any sport. Supplying what top athletes need to play, perform, and take it to the next level.
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Their Story: Sports Unlimited
Founded in 1983, Sports Unlimited began as a family-owned sporting goods store near Philadelphia, PA. In 1998, they expanded their operations by launching SportsUnlimitedInc.com, allowing them to serve customers both in-store and online. By 2008, they had transitioned to an online-only model to stay ahead of industry trends.
Sports Unlimited decided that a comprehensive site redesign was essential to improve user experience and maintain their competitive edge. They turned to the BigCommerce design and development experts at IntuitSolutions for an extensive site update, ensuring their platform was optimized for performance and user engagement.
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- Site Optimization & Support
Custom Features
- Custom Mega Menu
- Enhanced Category CTAs
- Product Builder
- Add to Cart Upsell
Best-In-Class
- Mobile-Responsive
- Cornerstone "Base Theme"
- Themebridge Staging
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The Challenge: Improving Design, UX and Performance
Sports Unlimited’s site suffered from poor speed and performance issues, making it difficult to provide a seamless shopping experience for their customers. Another provider had previously migrated their site from Yahoo to BigCommerce, resulting in unnecessary and inefficient code that further hampered its performance.
It was clear that a complete site redesign was necessary to address these issues and meet modern ecommerce standards.
The Solution: Full Site Design and Development on BigCommerce
To tackle these challenges, we undertook a comprehensive redesign of the Sports Unlimited website. Our team streamlined and optimized the existing codebase, removing any redundant or inefficient code that was slowing down the site. We implemented the latest BigCommerce Cornerstone theme, ensuring the site was not only faster but also more user-friendly and visually appealing.
This full site redesign significantly improved site speed and overall performance, providing Sports Unlimited with the robust and efficient online platform they needed to better serve their customers.
The Process
BigCommerce Redesign
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for Sportsunlimitedinc.com.
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BigCommerce UX Enhancement
Custom Mega Menu
We implemented a custom mega menu for Sports Unlimited, featuring image CTAs that highlight key product categories and promotions. This design enhances navigation and provides quick access to popular sections, improving the overall user experience.
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BigCommerce UX Enhancement
Visual Category CTAs on Homepage
Our visually enhanced and strategically placed CTAs guide visitors to key product categories, simplifying the shopping experience and helping customers quickly find and explore Sports Unlimited's extensive range of athletic gear and equipment.
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BigCommerce UX Enhancement
Custom Add to Cart Upsell
Our custom-designed "Add to Cart Upsell" feature transforms the traditional popup into a full-page screen, showcasing tailored product suggestions. This immersive experience encourages customers to explore additional items, enhancing their shopping journey and increasing the likelihood of additional purchases.
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BigCommerce UX Enhancement
Custom Product Builder
Using Doogma for product personalization, Sports Unlimited offers customers a convenient way to view their finished product by selecting individual components.
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"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
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The Results: Enhanced Performance, Engaging User Experience on BigCommerce
The comprehensive redesign of Sports Unlimited's website led to significant improvements in both user experience and site performance. By streamlining the code and implementing the latest BigCommerce Cornerstone theme, we enhanced site speed and functionality. Sports Unlimited now boasts a robust, efficient online platform that meets modern ecommerce standards and better serves their customers.
Ready to Score More with Your BigCommerce Store? Let's Talk.
Whether you're ready to redesign your online store or considering a migration to BigCommerce, our team of experienced Elite BigCommerce experts stands ready to support your online success.
Contact us today by sending a message or calling us at 866-901-4650 for a complimentary consultation to discuss your project.