How To Optimize Your BigCommerce Site For B2B Customers
There is a lot of money to be made in B2B eCommerce – if your site is equipped to handle it. Spending on B2B eCommerce platforms is growing at a rapid pace. “B2B eCommerce site sales will reach nearly $1.5 billion in 2021, a 12.2% increase from a year prior.” (1)
The businesses that reap the rewards of the burgeoning B2B landscape will be the ones that tailor sites to their customer base, something that’s not always easy on traditional eCommerce sites. While many of the factors that make a great B2C site (like page load speed and an advanced One Page Checkout) are also important for B2B, there are additional considerations when dealing with a B2B customer base.
At IntuitSolutions, we create carefully designed, rigorously-tested BigCommerce add-ons that boost conversions and ease pain points for merchants – including merchants who sell B2B. Here’s a roundup of our top 14 essential add-ons for B2B: the must-have products for a usable, navigable site that turns customers into regulars.
The Essential BigCommerce Add-Ons for Bulk Ordering
Potential pain point: many B2B customers order in greater quantities than B2C customers. You need to give them a user-friendly way to do it.
1. Product Option Grid
BigCommerce allows shoppers to add only one Option-specific Product to the Cart at once – not a great user experience for someone ordering in high volume. Our Product Option Grid allows you to display your Product Options in a Grid format, so your customers can enter purchase quantities for each specific Option combination and add all Products to the Cart at once.
2. Quick Order / Bulk Order Page
Growing a B2B business relies on how you build relationships with regular customers. Make it easy for them to reorder the things they buy regularly with our Quick Order add-on. Customers can quickly look up multiple products by SKU, change their quantities, and bulk-add them to their cart. They can also add and remove products simply by clicking a plus or minus button.
3. Quantity Add All to Cart
Make bulk ordering quick and easy! This customization adds quantity boxes to each Product on the Category page, allowing customers to purchase multiple Products at once without navigating away from the Category page. It’s perfect for wholesale customers who buy in bulk but it’s also a great addition to any site where customers pick up multiple items in a single order.
Readily Visible Bulk Discount Rates
Improve your site’s user experience with this Bulk Pricing Table. Customers easily see Quantity Discounts and Bulk Discount Rates. Let customers see wholesale/bulk savings for the product quantity they want. A simple solution that makes a big difference for B2B and wholesale!
This Add-On converts all of your Bulk Discount Rules to display the price charged on the page! The table is also placed on the page so customers aren’t required to click a link to prompt a popup!
The Essential BigCommerce Add-Ons for B2B Pricing
Pricing can vary wildly on B2B products depending on who’s buying them and in what quantity. You need to automatically set and display the right price on every product, for every customer.
5. MAP Pricing
Stay compliant with vendor pricing rules and regulations with this pricing display add-on. Need to hide or lower the Product Price until an item is added to cart? Want to restrict the Product Price to only appear on the Product Detail Page or only show after a customer logs in? This is the functionality you need. It allows you to display pricing at defined points in your purchase pipeline on the exact Products and Categories you choose.
6. Add-On Fees
Need to charge a one-time set fee to fulfill an order? It’s tricky with native BigCommerce – including it as a Product Option or a separate Product doesn’t really work. Our add-on allows you to set the exact fee on the Products that require it, to clearly display it on the Product Page, and to include it with the final total. The setup fee can be a flat rate or change dynamically once the Product quantity exceeds a certain number.
7. Interval Quantity – Case & Pack Quantity Solutions
Quantity and pricing rules that can get confusing when you sell B2B or joint B2B/B2C. A B2C customer buying one Product will pay a different price than a B2B customer purchasing a large quantity and B2B Products are often sold in set quantities (such as a case or pack) that have different costs per unit. Our Case & Pack Quantity Solutions are a set of add-ons that allow you to tether pricing to quantity and to display the cost per unit along with the Product total, ensuring your customers know exactly what they’re paying for.
The Essential BigCommerce Add-Ons for Cart and Checkout
B2B checkout and payment processes are less streamlined than B2C. A B2B customer may require outside approval for purchases or need to use an alternate payment method like a Purchase Order. You need a time-efficient, repeatable way for customers to checkout and pay.
The Ebizio Checkout app improves sales and conversions by introducing impactful new features to the standard BigCommerce checkout, and optimizing the customer experience. Lighten the burden on your sales staff by implementing streamlined processes for unique business models. Apply custom styles and content to create a more engaging interaction between your brand and your customers.
The Ebizio Checkout App includes 6 modules, each offering unique solutions to extend the functionality of the BigCommerce open-source checkout.
Purchase Order, Ship on Account, Customer Group Payment Rules, Customer Group Shipping Rules, Text Editor, and Style Editor.
9. Purchase Order for BigCommerce
Create custom fields on a Purchase Order payment method to collect additional information from your customer during the checkout process. Most common configurations will collect information like a PO Number, Account Manager, Date Receivable, etc, but you will be able to create any unique configuration based on your business requirements.
You will be able to view this information on the order record in the BigCommerce dashboard, and process the order and payment according to existing protocols. Grow your online B2B business and enable your customers to place their Purchase Orders directly through your website with the Purchase Order Module of the Ebizio Checkout for Bigcommerce.
10. Ship On Account
Customers will provide required information, including account number and shipping provider, as part of the updated checkout process. You will be able to view this information on the order record in the BigCommerce dashboard, and ship the order on the customer’s account.
Grow your online B2B business and enable your customers to place their orders directly through your website on their own Shipping Account with the Ship on Account Module of the Ebizio Checkout for Bigcommerce.
B2B & Freight Solutions
Give B2B customers the shipping methods they need for a seamless eCommerce experience, like freight shipping. Save your sales and fulfillment teams time by streamlining the ordering process.
This module is perfect for Business To Business websites that want to enable pre-approved customers to choose a limited-access Shipping Method, such as Freight or Ship on Account, at Checkout. Configure your checkout to allow customer groups access to one or multiple shipping methods, easily managed through our intuitive app.
Once an order is placed, the customer’s chosen shipping method will show on the order record in the Bigcommerce dashboard, just like any other order.
Grow your online B2B business and grant limited access to priority Shipping Methods for pre-approved customers with the Customer Group Shipping Rules Module of the Ebizio Checkout for Bigcommerce.
12. Customer Group Payment Rules for BigCommerce
Guide your B2B customers through the purchase pipeline by only showing them the Payment and Shipping Options most relevant to them. This customization leverages BigCommerce’s Customer Group functionality to allow you to mark which customers should have access to specific Payment and Shipping Methods.
This gives B2B customers the flexibility to use pay with NET Terms or Purchase Ordering, or to access special shipping methods like Freight Shipping, and ensures that B2C customers (or B2B customers you don’t have an existing relationship with) can’t access them.
13. Text Editor
This module is perfect for merchants who want to create a more personalized or branded checkout experience for their customers, or solve for unique business needs.
Merchants can provide additional instructions for unique business practices, apply your voice to otherwise cookie-cutter text, test new language for conversion studies, and more.
14. Style Editor
This module is perfect for merchants that have strict branding requirements, or just want to update their checkout styles to match the rest of their website. The Style Editor module will simplify the presentation of your unique brand, and ultimately increase conversions.
Grow your online business and improve the look and feel of your website with the Style Editor Module of the Ebizio Checkout for BigCommerce.
Optimize Your B2B BigCommerce Store Today!
Do you have a pain point or hassle? Something that’s eating up your time or that you can’t figure out how to do with native BigCommerce? Reach out and we’ll develop a custom solution just for you.
Want something on this list? Have a B2B need we didn’t address? Call us today at 866-843-4650!