BIGCOMMERCE CASE STUDY
Fresh, Modern, Beautiful: A BigCommerce Redesign for HerbacinUSA.com
High-quality herbal-based skin and body care products with a trusted reputation worldwide.
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BigCommerce Case Study
Their Story: Herbacin USA
Herbacin is a renowned German skincare brand with a history dating back to 1905. Known for its natural, plant-based formulas, Herbacin has a global following and a strong commitment to quality.
The Herbacin USA team wanted their American ecommerce store to reflect the same refined, brand-consistent look and feel as their flagship German site while delivering a seamless online shopping experience to U.S. customers.
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- Site Optimization and Support
Custom Features
- Collage-Style Category CTAs
- “The Right Product” Interactive Filter
- Sticky Add to Cart Button on Product Pages
- Ticker-Tape Style CTA Banner
- Cart Preview Dropdown
- Content Block Editor
- Currency Selector
Best-In-Class
- Mobile-Responsive
- Cornerstone "Base Theme"
- ThemeBridge Staging
- Optimized Site Performance & Page Speed
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The Challenge: Aligning U.S. and Global Brand Experiences
While Herbacin already had a presence on BigCommerce, their U.S. storefront lacked the cohesive, polished design found on the German site. The challenge was twofold:
- Brand Consistency – Ensure the U.S. site adhered to the Herbacin design and style guidelines for a unified global brand identity.
- Enhanced User Experience – Create a modern, responsive BigCommerce site optimized for performance, accessibility, and conversion—without sacrificing the brand’s visual sophistication.
Herbacin also needed custom features to better showcase products, highlight key selling points, and integrate third-party apps to enhance customer engagement and loyalty.
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The Solution: A Custom BigCommerce Redesign for Health & Beauty Ecommerce
Our BigCommerce design experts created a fully custom BigCommerce theme modeled after Herbacin’s German site, ensuring brand consistency while tailoring the design for the U.S. market. Built on our ITS Base Theme, the site benefits from optimized performance, accessibility, and SEO.
- Responsive designs for all key page types
- Enhanced product displays with badges, tabbed details, and sticky add-to-cart banners
- Engaging homepage features such as featured products by category, promotional CTAs, and testimonial sliders
- Seamless integration with tools like LiveChat, loyalty rewards, Back in Stock notifications, and social logins
- Real-time review through our ThemeBridge staging environment for a collaborative, efficient launch
The Process
BigCommerce Redesign
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for HerbacinUSA.com.
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BigCommerce UX Enhancement
Collage-Style CTAs on Homepage
A visually engaging collage of category call-to-action tiles designed for the homepage, guiding shoppers to key product collections in a bold, brand-aligned way. This layout blends lifestyle imagery with clear category labels to inspire clicks and boost category exploration.
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BigCommerce UX Enhancement
“The Right Product” Interactive Filter on Homepage
An interactive filter lets visitors quickly discover featured products by category without leaving the homepage. Customers can choose their preferred category and instantly see curated best-sellers, improving product discovery.
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BigCommerce UX Enhancement
Sticky Add to Cart Button on Product Pages
A persistent “Add to Cart” button remains visible as shoppers scroll product pages, making it easier to add items to the cart at any point. This keeps the purchase action accessible and encourages quicker conversions.
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BigCommerce UX Enhancement
Ticker-Tape Style CTA Banner
A dynamic scrolling banner highlights key promotions, messages, or announcements in an eye-catching format. Its constant motion ensures important updates are noticed without disrupting the overall browsing experience.
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BigCommerce UX Enhancement
Cart Preview Dropdown
A sleek, interactive cart preview allows customers to view and manage cart contents without navigating away from their current page. Shoppers can confirm items and proceed to checkout in fewer clicks, creating a smoother path to purchase.
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BigCommerce Case Study
BigCommerce Support and Optimization
To keep their site powerful and performing its best after launch, Herbacin opted to continue their BigCommerce Site Optimization and Support Plan, which focuses on strategic enhancements, from routine web maintenance to technical SEO support.
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Notable Tech Partners
Apps, Integrations, and Partners
We tested, adjusted, and updated several third-party integrations with the following providers:
- LiveChat support feature
- Impact.com (affiliate program)
- SMS consent at checkout
- Google Analytics implementation
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
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BigCommerce Case Study
The Results: A Modern, Conversion-Focused Ecommerce Experience
After launching the redesigned HerbacinUSA.com on BigCommerce, the brand now offers U.S. customers a shopping experience that mirrors the elegance and cohesion of its German counterpart.
Interactive features, optimized navigation, and integrated loyalty tools give Herbacin the edge it needs to capture attention and drive repeat purchases in the Health & Beauty ecommerce space.
Ready to Redesign Your BigCommerce Store?
Looking to lauch or redesign your online store? Are you thinking about migrating to BigCommerce? Our experienced team of Elite BigCommerce experts is here to help your business succeed online. Send us a message or give us a call at 866-901-4650 for a complimentary consultation to discuss your project.