Posts by Eric Hansen
Average Order Value: The Most Important Metric You’re Not Paying Attention To
December 6, 2018 | Eric Hansen | Development
Our Guide To An Often-Overlooked Metric For ecommerce merchants, conversion rate is king. But there’s one metric you’re probably not paying attention to that could make or break your business: Average Order Value, or AOV. AOV is the average dollar amount customers spend on your website when placing an order. A “good” AOV varies by…
Easy Ways To Add A Human Touch To Your BigCommerce Site
November 13, 2018 | Eric Hansen | Digital Marketing
Tips To Improve Customer Engagement No matter how big your brand is, it can always benefit from a human touch. But in the ecommerce sphere, it can be a challenge to make customers feel engaged, welcome, and understood. With that in mind, we’ve collected our top tips for personalization and customer engagement. These simple strategies…
How To Turn One-Time Shoppers Into Regular Customers
October 23, 2018 | Eric Hansen | Development
BigCommerce Tips To Improve Customer Retention Customer retention is vital to the health of any ecommerce business. Not only do repeat customers spend more money, it costs less to retain them then to attract new shoppers. Plus, they can do the work of promoting your business through referrals, social media engagement, and word-of-mouth. And while…
Holiday Season 2018: BigCommerce Email Marketing For The Holidays
September 25, 2018 | Eric Hansen | Digital Marketing
Black Friday And Cyber Monday Email Marketing Autumn is gearing up, which means it’s time for BigCommerce merchants to start stepping up their holiday marketing. Our suggestion for where to start? Email. Email marketing was a massive ecommerce driver last Black Friday, with 23% (nearly a quarter!) of online sales deriving from a consumer’s inbox….
Case Study: How Design Changes Affect SEO
August 10, 2018 | Eric Hansen | Case Studies
Improving Google Compliance For MarkDHauser.com Mark D. Hauser is a Philadelphia-based defense attorney who has worked IntuitSolutions’ marketing team for several years. Recently, we gave Hauser’s website a design upgrade with an eye on boosting his SEO and implementing UX best practices. Did you know IntuitSolutions provides WordPress marketing services for local businesses? Learn More!…
Case Study: How We Nearly Tripled DornbosSign’s Conversions
July 31, 2018 | Eric Hansen | Case Studies
Our team worked with DornbosSign to improve their site’s SEO. In just a few months, we had increased their organic traffic by 177% and nearly tripled their monthly conversions.
Case Study: BigCommerce Site Customizations, By The Numbers
May 24, 2018 | Eric Hansen | Case Studies
How BigCommerce Add-Ons Improve Your Conversion Rate How does custom development work improve your bottom line? We took a deep dive into the analytics data of one of our clients, a high-end flashlight retailer called Fenix-Store, to demonstrate just how impactful these changes can be. Fenix-Store recently introduced a number of add-ons and UX improvements…
Case Study: A Multi-Year PPC Adwords Campaign for CBS Sheet Metal
December 18, 2017 | Eric Hansen | Case Studies
How We Increased Our Client’s Paid Conversion Rate By 60% When it comes to developing a digital marketing strategy, it’s a marathon, not a sprint. Meeting your goals and maximizing your ROI is a process that requires research, testing, and experimentation. If you invest in the long-term, you’ll ultimately gain much more. There’s no better…
Improve Bounce Rate on Your BigCommerce Store
July 22, 2016 | Eric Hansen | BigCommerce News
Custom BigCommerce Navigation For a number of years, EmergencyKits.com owner James Shea has trusted IntuitSolutions to perform work on a few of his sites, helping him migrate from ProStores to BigCommerce along with continued support and improvement. Like many BigCommerce store owners, he is always looking for ways to improve his bounce rate and his…
SSL Certificates, Search Rankings and the Future of Ecommerce
August 18, 2014 | Eric Hansen | BigCommerce News
SSL Certificates for BigCommerce An SSL certificate is a certificate that verifies that a secure webpage (such as a checkout page) is properly encrypted. SSL Certificates are issued by a trusted 3rd party called the Certificate Authority (CA). One of the selling points for the BigCommerce platform is the shared SSL certificate that lets even…