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Posts by Eric Hansen

Posts by Eric Hansen

5 Little Things That Hurt SEO

May 15, 2018 | |

Tips To Improve BigCommerce SEO Ecommerce SEO can feel impossible to wrap your head around. Google’s algorithm changes constantly and no one knows exactly what it’s looking for. How can the average ecommerce merchant figure out what’s going on? Improving your site’s organic rankings is definitely a long game, but, fortunately, there are plenty of…

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SEO Foundations For BigCommerce

March 6, 2018 | |

  Want Your SEO Strategy To Work? Do These Things First The blogosphere is full of no shortage of SEO tips, tricks, and hacks. But the best strategy in the world won’t make a difference if you don’t do foundational SEO work beforehand. What is foundational SEO? It’s basically the idea that, before you implement…

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Google Shopping For BigCommerce App Ends March 20

February 27, 2018 | |

How To Keep Listing Your Products On Google Shopping Do you list products on Google Shopping through BigCommerce legacy imports or the Merchant Center Shopping app? If the answer is yes, starting March 20, you’ll have to find a different way of listing your products. Google has announced it is retiring this app, along with…

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The Google Algorithm Changes You Need to Know To Start 2018 Right

January 22, 2018 | |

How To Keep Your Website Ranking High Google’s algorithm changes constantly – about 500 times a year. Most of these changes are minor but some can have serious effects on your rankings. And, from the outside, some of these updates can seem capricious, with the best practices of yesterday being the penalty of today, so…

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SEO and User Experience: At the End of the Day, It’s All UX

January 8, 2018 | |

Why Optimizing Your Site’s User Experience Leads To More Conversions What should you focus on when it comes to search engine optimization? Having the latest tools? Analyzing every piece of data? Investing in future technologies like artificial intelligence? All these things are important but, actually, modern SEO actually has a lot more in common with…

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Case Study: A Multi-Year PPC Adwords Campaign for CBS Sheet Metal

December 18, 2017 | |

How We Increased Our Client’s Paid Conversion Rate By 60% When it comes to developing a digital marketing strategy, it’s a marathon, not a sprint. Meeting your goals and maximizing your ROI is a process that requires research, testing, and experimentation. If you invest in the long-term, you’ll ultimately gain much more. There’s no better…

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Your Guide To Technical SEO For BigCommerce

December 11, 2017 | |

Everything You Need To Optimize Your Ecommerce Site’s Technical SEO The new year is just a few weeks away, which means that there’s never been a better time to refresh your SEO knowledge. Google’s algorithm changes all the time, which can make ensuring your site is optimized a challenge. With this in mind, we’ve put…

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Your Digital Marketing Checklist for BigCommerce B2B

December 4, 2017 | |

9 Digital Marketing Tools To Optimize Your B2B BigCommerce Business Ever wondered how to market your B2B ecommerce business? It’s worth figuring out: spending on B2B ecommerce platforms is growing at a pace twice that of B2C spending and, by 2019, the B2B ecommerce market will be valued at $1.1 trillion. With a market growing…

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How To Upsell Your BigCommerce Customers Using Email

November 17, 2017 | |

Email Automation Strategies To Help You Sell More Optimizing your BigCommerce store for upselling and cross-selling is important. But it’s also possible to upsell your customers when they’re not even on your site. How? With email marketing tools. We’ve said it before – one of your greatest assets as an ecommerce merchant is your email…

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Do I Really Need An Email Marketing Strategy?

November 13, 2017 | |

Developing an Email Marketing Strategy for Ecommerce If you’re an ecommerce merchant, you’re sitting on an incredibly valuable resource: your email list. But if you’re not taking full advantage of it – or if you send out email irregularly or not at all – you’re missing out on an important part of your overall marketing…

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