BIGCOMMERCE CASE STUDY
Revving Up Automotive Ecommerce: Revtec Autoparts' Digital Overhaul
A one-stop destination for quality automotive parts and accessories, backed by a strong commitment to customer satisfaction.
.webp%3F2026-02-27T17%253A30%253A00.545Z&w=3840&q=100)
Their Story: RevTec Auto
Revtec Autoparts is the go-to destination for quality automotive parts and accessories, combining the convenience of online shopping with the dedication and expertise of a family-owned business. With a focus on reliability, affordability, and customer satisfaction, Revtec Autoparts offers an extensive selection of genuine OEM and aftermarket parts for all makes and models.
Recognizing the importance of a cutting-edge online presence, Revtec Autoparts partnered with the BigCommerce design and development experts, IntuitSolutions, to revamp their digital platform to align with the evolving demands of their valued customers.
★★★★★
"Their professionalism and expertise left such a positive impression that we've already embarked on our next project with them."
- Casey H., RevTecAutoParts.com
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- V2 to V3 Products Update
Custom Features
- Product Video Thumbnails
- Custom Product Badges
- Checkout Customizations
- Countdown to Same Day Shipping
- Countdown to Free Shipping Banner
- “Build Your Stack” Bundling Functionality
Best-In-Class
- Mobile Responsive Design
- Page Speed Improvements
- Custom UX Enhancements
- ThemeBridge Staging
.webp%3F2026-02-27T17%253A30%253A01.651Z&w=3840&q=100)
The Challenge: Optimizing Site Performance and Backend Management
Revtec's current site faced several significant challenges:
- Disorganized Site and Category Structure: The existing structure was confusing and needed significant improvement to enhance navigation and usability.
- Errors in Product Information: Corrupt data affected stock updates and fitment validations, leading to increased returns and customer dissatisfaction.
- Centralized Product Management: Revtec needed a single product management tool to efficiently manage inventory across multiple warehouses.
To overcome these challenges, Revtec sought a comprehensive site redesign to streamline their operations and improve the overall user experience.
.webp%3F2026-02-27T17%253A30%253A02.946Z&w=3840&q=100)
The Solution: Modern BigCommerce Design and Development
Successfully selling automotive parts online requires a modern, technically advanced ecommerce platform that delivers an exceptional user experience. Revtec's site upgrade included several performance enhancements and upgrades needed to stay ahead of the curve, including a clean design, reorganized site structure, and integrations for product management.
Built on the ITS Base Theme, a BigCommerce Cornerstone-based Stencil theme, Revtec's new site leverages the most modern, powerful customization features of the BigCommerce platform.
Key ITS Base Theme Improvements Include:
- Significant Upgrades to Web Accessibility
- Optimized 404 Page & Crawler Instructions for Google
- Improved ‘Quick Search’ Results
- Mobile Photoswipe Functionality
- Product Video Thumbnails
- Image Swap on Hover
- Informational Product Page Tabs
- Additional Rich Snippet Schema Markup
- Much more
The Process
BigCommerce Redesign
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for Revtecautoparts.com.
.webp%3F2026-02-27T17%253A30%253A03.995Z&w=3840&q=100)
BigCommerce UX Enhancement
Visual Category CTAs on Homepage
Revtec's customers can now quickly navigate to their favorite categories with revamped CTAs on the homepage. These visually appealing "Shop by Category" buttons simplify product discovery, making the browsing experience seamless and efficient.
.webp%3F2026-02-27T17%253A30%253A04.951Z&w=3840&q=100)
BigCommerce UX Enhancement
Enhanced Menu Navigation
Revtec's new collapsible side menu navigation offers a space-saving design that enhances user experience and makes site navigation effortless. This feature allows customers to easily access and browse through categories without cluttering the screen, providing a clean and organized interface.
.webp%3F2026-02-27T17%253A30%253A05.917Z&w=3840&q=100)
BigCommerce UX Enhancement
SureDone Integration
In addition to powering the Make, Model, Year parts finder, an integration with SureDone helps ensure the most up to date product information. SureDone acts as an ERP, connecting with key vendors to manage product feeds, pricing, and inventory updates.
.webp%3F2026-02-27T17%253A30%253A06.974Z&w=3840&q=100)
BigCommerce Support and Optimization
To keep their site powerful and performing its best after launch, Revtec opted for a BigCommerce Site Optimization and Support Plan, which focuses on strategic enhancements, from routine web maintenance to technical SEO support.
.webp%3F2026-02-27T17%253A29%253A59.360Z&w=3840&q=100)
The Results: An Automotive Ecommerce Platform Positioned for Success
After redesigning and developing their BigCommerce store with IntuitSolutions, Revtec Autoparts now has a robust, high-performing platform to better serve their customers' automotive needs.
With a modern, dynamic website that blends their established brand with advanced functionality, Revtec Autoparts is well-positioned to lead the digital evolution in the automotive industry.
Ready to Redesign Your BigCommerce Store?
Are you looking to start or redesign your online store? Considering migrating to BigCommerce? Our experienced team of Elite BigCommerce experts is here to help your business succeed online. Send us a message or give us a call at 866-901-4650 for a free consultation to discuss your project.