BIGCOMMERCE CASE STUDY
Revolution Gear’s Digital Evolution: A BigCommerce Migration Success Story
A leading aftermarket supplier of ring and pinions, axles, driveshafts, and other driveline-related products.
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Their BigCommerce Development Story
Their Story: Revolution Gear & Axle
Established in 2012, Revolution Gear & Axle is a veteran-owned and operated business with a rich history of delivering top-tier aftermarket drivetrain products. Known for their unwavering commitment to quality and customer service, the brand has earned the trust of automotive shoppers nationwide.
To better align with the evolving demands of their valued customers, they acknowledged a need for change with their previous Drupal-based website. They turned to the BigCommerce design and development experts—IntuitSolutions—to revamp their online store with a more robust, scalable ecommerce solution.
Project Overview
BigCommerce Services
General Services
- Drupal to BigCommerce Migration
- Custom Theme Design
- Custom Theme Development
Custom Features
- Make, Model, Year Integration
- Frequently Bought Together
- BigCommerce Bundle B2B
- UX Enhancements
Best-In-Class
- Mobile-Responsive
- Cornerstone "Base Theme"
- ThemeBridge Staging
- Optimized Site Performance & Page Speed
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The Challenge: Modernizing UX, Site Performance, and Business Operations
Ecommerce merchants selling automotive products must carefully attend to every detail in their online store, from efficiently managing backend catalog data to updating and refining front-end features. In the evolving digital terrain, the choice of an ecommerce platform becomes paramount: it's not just about meeting today's needs; it's about preparing for tomorrow's challenges.
In the pursuit of modernizing UX, elevating site performance, and optimizing operations for their online store, Revolution Gear found the answer. They embraced a migration to BigCommerce, the world’s most cutting-edge ecommerce platform designed to meet their evolving needs.
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The Solution: Migration to BigCommerce
Trusted globally by more than 2,600 automotive ecommerce businesses, BigCommerce is the premier ecommerce platform for selling automotive parts, wheels and more. Revolution Gear’s migration to BigCommerce secured their business a robust site foundation anchored by the ITS Base Theme—a Stencil theme rooted in BigCommerce's Cornerstone framework.
Coupled with the BigCommerce B2B Edition, their site now harnesses the full spectrum of the platform’s cutting-edge customization capabilities, ensuring a modern and powerful ecommerce experience.
Our BigCommerce developers have dedicated hundreds of hours optimizing our theme for Page Load Speed, Accessibility, SEO, and faster updates.
Key ITS Base Theme Improvements Include:
- Significant Upgrades to Web Accessibility
- Optimized 404 Page & Crawler Instructions for Google
- Improved ‘Quick Search’ Results
- Mobile Photoswipe Functionality
- Informational Product Page Tabs
- Additional Rich Snippet Schema Markup
- Much more
The Process
Migration to BigCommerce
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for RevolutionGear.com
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BigCommerce UX Enhancement
Enhanced Mega Menu
Revolution Gear’s revamped BigCommerce Mega Menu boasts an intuitive drop-down design that optimizes space and elevates the user experience by simplifying navigation, enhancing product discovery, and expediting the purchase process.
BigCommerce UX Enhancement
Visual Category CTAs on Homepage
Customers can navigate to preferred categories easily with the redesigned "Shop by Vehicle" and "Shop by Category" CTAs on the homepage. These visually inviting entry points provide a seamless path to discovering the perfect products quickly.
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BigCommerce UX Enhancement
Frequently Bought Together Add-On
A highly-sought after upselling/cross-selling feature for ecommerce merchants, the Frequently Bought Together add-on displays related or bundled Products in a non-intrusive carousel beneath the main Product detail, just like on Amazon.
BigCommerce UX Enhancement
Make, Model, Year Integration
Revolution Gear's integration with SureDone Product Information Management (PIM) system for the Make Model Year feature streamlines the process of finding the perfect vehicle-specific parts and accessories. This pre-existing functionality seamlessly integrated with their new BigCommerce site design.
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BigCommerce Case Study
Improved Blog Page and Blog Post Design
A revamped blog design features a grid layout with individual cards for blog posts and a convenient sidebar for easy access to recent articles. The responsive design enables seamless viewing on both mobile and desktop devices.
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Notable Tech Partners
Apps, Integrations, and Partners
The following partnerships and integrations further enhanced Revolution Gear’s ability to provide customers with an even more exceptional online shopping experience.
- SureDone for Make, Model, Year Functionality
- BigCommerce Bundle B2B
- Agital for Data, Category, and Redirect Cleanup
- Tavano Team for BigCommerce NetSuite Integration
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
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BigCommerce Case Study
The Results: An Automotive Ecommerce Platform Positioned for Growth
After successfully migrating to BigCommerce, RevolutionGear.com can now deliver customers an immersive and gratifying shopping experience. Their transformation represents more than just an upgrade; it's a strategic move that enhances their online presence and streamlines their day-to-day business operations, allowing them to continue charting new territories in the ever-evolving industry of automotive ecommerce.
Looking to Grow Your Automotive Ecommerce Store? We're Here to Help.
Are you ready to shift your automotive business into high gear? Whether you're looking to redesign your online store or considering migrating to BigCommerce, our team of experienced Elite BigCommerce experts stands ready to support your online success.
Contact us today by sending a message or calling us at 866-901-4650 for a complimentary consultation to discuss your project.