BIGCOMMERCE CASE STUDY
Preserving Legacy, Powering Performance: JMC Automotive's Digital Transformation on BigCommerce
JMCAutomotiveEquipment.com: A leading distributor of branded automotive tools and equipment, empowering auto shops to deliver superior customer service.
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Their Story: JMC Automotive
Family-owned JMC Automotive is one of America's largest automotive equipment distributors, providing top-notch tools and solutions to auto body and repair shops nationwide. With a deep-rooted passion for the automotive industry, their mission has always been clear: to inspire and encourage every auto shop to reach its full business potential.
Recognizing the importance of a cutting-edge online presence, JMC Automotive partnered with the BigCommerce design and development experts, IntuitSolutions, to revamp their digital platform to align with the evolving demands of their valued customers.
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- Site Optimization and Support
Custom Features
- Migration of Upsell Add-Ons
- Custom Slide-Out Menu
- UX Enhancements
Best-In-Class
- Mobile Responsive Design
- Cornerstone "Base Theme"
- ThemeBridge Staging
- Optimized Site Performance & Page Speed
The Challenge: Optimizing Site Performance While Preserving a Familiar Look at Layout
In the competitive world of selling automotive online, every detail – from initial product search to checkout – plays a pivotal role in building buyer confidence.
JMC Automotive recognized the need to modernize their platform to enhance performance, streamline content updates, and deliver a better user experience. Their goal was to preserve the appearance of their old site while fully leveraging the capabilities of the modern ecommerce platform, BigCommerce.
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The Solution: Modern Automotive Ecommerce Development on the Latest BigCommerce Cornerstone Theme
JMC’s new site build matched the prior design their company loved while introducing several performance enhancements and modern upgrades needed to stay ahead of the curve for automotive ecommerce.
Built on the ITS Base Theme, a BigCommerce Cornerstone-based Stencil theme, JMCAutomotiveEquipment.com, leverages the most modern, powerful customization features of the BigCommerce platform.
Our BigCommerce developers have dedicated hundreds of hours optimizing our theme for Page Load Speed, Accessibility, SEO, and faster updates.
The Process
BigCommerce Redesign
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for JMCAutomotiveEquipment.com.
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BigCommerce UX Enhancement
Enhanced Menu Navigation
A fresh slide-out menu design elevates the user experience by offering intuitive dropdown arrows, presenting product categories in a space-saving layout that enables customers to find their desired product faster.
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BigCommerce UX Enhancement
Visual Category CTAs on Homepage
JMC customers can quickly navigate to their favorite categories with revamped CTAs on the homepage. These visually appealing “Shop by Category” CTAs simplify product discovery, ensuring a seamless and efficient browsing journey
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BigCommerce UX Enhancement
Improved Blog Page and Blog Post Design
A revamped blog design features a grid layout with individual cards for blog posts and a convenient sidebar for easy access to recent articles. The responsive design enables seamless viewing on both mobile and desktop devices.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
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The Results: An Automotive Ecommerce Platform Positioned for Success
After re-designing and developing their BigCommerce store with IntuitSolutions, JMC Automotive secured a robust, high-performing foundation to serve more customers with their auto equipment needs.
Now armed with a dynamic website that combines their established brand with modern functionality, JMC Automotive is well-positioned to continue leading the way in the ongoing digital evolution of the automotive industry.
Considering a Launch or Redesign of Your Online Store? We Can Help.
Looking to start or redesign your online store? Are you considering migrating to BigCommerce from another platform?
We’re an experienced team of Elite BigCommerce experts ready to help your business succeed online. Send us a message or give us a call at 866-901-4650 for a free consultation to discuss your project.