BIGCOMMERCE DESIGN
Rock Bottom Golf
The global industry-leading golf retailer.
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Their BigCommerce Development Story
Their Story
With a driving focus on excellent customer service, ultra-fast shipping, and guaranteed “rock-bottom” prices, the company’s owners are always committed to improving the online experience for their loyal customers and newest fans.
Looking for a refresh and rebuild of their current BigCommerce site, the IntuitSolutions team worked with them to achieve a modern look and feel, intuitive UX enhancements, and updated features to deliver a personalized shopping experience.
★★★★★
A+++
"We recently moved our website to the BigCommerce Stencil platform. Our site required some fairly extensive customization and Intuit was able to help us through the integration process with no problems. They were great through the whole experience. We had a very successful launch in September followed by a great Holiday sales season. I'd recommend them to anyone! A+++" — Brian Schwank
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- Custom BigCommerce Checkout
- Refactor Existing Customizations
Custom Features
- Custom Page Builder Widget
- Product Video Thumbnails
- Custom Minimum Advertised Price (MAP)
- Dynamic Shipping Messaging
- Custom Slide-out Cart & Filters
Best-In-Class
- Mobile Friendly
- Custom UX Enhancements
- "Base Theme"
- ThemeBridge Staging
The Challenge
Rock Bottom Golf re-platformed from Yahoo to BigCommerce in 2015 to take advantage of a more scalable SaaS solution. Since 2016, we have worked with their team to implement creative solutions and adaptations on the BigCommerce platform. This has included everything from ongoing UX optimization and SEO improvements to the architectural design of intricate customizations that allow for the unique personalization of products.
With the already robust ecommerce capabilities in RockBottomGolf.com comes the need for ongoing attention and maintenance. Their previous website was built on an early release of Stencil, and some of the site’s code and functionality showed signs of needing updates and improvements.
To pull everything together and deliver a stunning final product, they partnered with us for a custom site redesigned and developed on the latest version of BigCommerce Stencil.
The Solution
We worked with Rock Bottom Golf for a custom full-site design, implementing the latest BigCommerce Cornerstone theme. This took advantage of the newest BigCommerce features and improved previously developed site customizations with modern coding best practices and recent coding advancements.
Page designs on Rock Bottom Golf were refreshed and revitalized while upholding the look, feel, and overall brand integrity customers have grown to love and trust. The final result was an improved layout, updated functionality, and personalized shopping experience.
The Process
A Custom BigCommerce Design
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for them.
BigCommerce UX Enhancement
Custom Page Builder Widget
A simple interface to build out quick grid layouts, allowing merchants to upload images to quickly create announcements, new product launches, or promotions.
BigCommerce UX Enhancement
A Modern Mega Menu Design
Their custom mega menu displays prominent images for each category, providing a more visually interesting way to shop.
BigCommerce UX Enhancement
Enhanced Product Video Thumbnails
Incorporating product videos into the image gallery that go beyond the standard YouTube video integration in BigCommerce, providing an ultra-modern way to view products.
BigCommerce UX Enhancement
Refreshed Layout for Product Customizations
Much of the custom logic for cart validation and product fees was also updated with the rebuild. Fees are added with custom products and those fees are validated and removed if the parent products are removed.
BigCommerce UX Enhancement
A Clean Slide-out Cart Design
The custom slide-out cart suggests complementary or related products through an integration with Dynamic Yield. Shoppers are met with a non-intrusive way to add more items before checkout.
BigCommerce UX Enhancement
Shipping Messaging Customization
Based on individual item availability, these visual messages come with their own custom modal content (popup on click), and images are updated based on product and product variants.
BigCommerce UX Enhancement
Custom Slide-out Category and Search Filters
On mobile devices, additional filtering capabilities were further enhanced by an integration with Nextopia.
BigCommerce UX Enhancement
Custom Minimum Advertised Pricing (MAP) Logic
The MAP Logic add-on allows merchants to display pricing at defined parts of the purchase pipeline, such as after a product has been added to the cart. We customized the add-on, allowing it to work with the company’s custom promotion pricing model.
BigCommerce UX Enhancement
Checkout Customizations
For Rock Bottom Golf, our team implemented custom checkout solutions expanding the functionality of the BigCommerce open-source checkout.
Custom Messages During Shipping
This included changes on the checkout page to show custom messages in the shipping section as well as payment warnings and error messages.
Magazine Subscription Feature
We also redeveloped the magazine subscription feature messaging to allow for the subscription choice in the checkout rather than the cart. When an order is placed with the magazine subscription box selected, a note is added in the order comments in the merchant back office.
BigCommerce UX Enhancement
Notable Apps & Integrations
We tested, adjusted, and updated several third party integrations with the following providers:
- Listrak, a cross channel marketing platform that delivers targeted personalization
- Practical Data, providing a loyalty and rewards program which allows customers to earn points on purchases and leave product reviews
- Nextopia, enabling search and merchandising enhancements for category and product filters
- Dynamic Yield, a platform for digital audience management, personalization, and optimization
- Affirm, a checkout integration allowing customers to buy now and pay in later installments
- Rakuten, a cash back and rewards program provider
Launch
The Results
The Rock Bottom Golf team works tirelessly to provide the best experience for their customers by offering a vast selection of quality products, unbeatable customer service, and an enduring vision for improvement. Their newly designed site delivers a modern, professional and polished look while focusing on a fun shopping experience and value for the golfer.
Are you in the market for a brand new BigCommerce store design, looking to migrate from another platform, or do you need to refresh your current site? We’re an Elite BigCommerce Partner Web Design Company ready to help you take your online store to the next level of growth.