BIGCOMMERCE DESIGN
1Ink
A trusted name in printer ink, toner cartridges, and specialty printing supplies.
Their BigCommerce Development Story
Their Story
Founded in 2000, 1ink.com offers discounted premium printing products from virtually every major brand, serving a customer base including individuals, schools, small businesses, and Fortune 500 companies.
Committed to providing the best shopping experience for a diverse client base, 1ink.com set out to revamp their site based on direct customer feedback. They partnered with IntuitSolutions to build a single, flexible site that works on any device, helping customers quickly and easily find the right products for their printing needs.
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- Web Accessibility Remediation
Custom Features
- Custom “1 in cart” feature
- Custom "Ink Finder" Tool
Best-In-Class
- Mobile Friendly
- Custom UX Enhancements
- "Base Theme"
- ThemeBridge Staging
The Challenge
Like many clients we’ve worked with, 1ink.com was still using a separate mobile template for their site. Aside from providing a poor user experience on mobile devices, this also meant they were losing out on SEO benefits, with the advent of Google’s algorithm update to a mobile-first indexing approach.
In addition to developing a responsive site, 1ink.com wanted to preserve the recognizable aspects of their previous desktop site. They wanted the new site to benefit from improved functionality but didn’t want to disrupt the brand they’ve spent years building or confuse their loyal customer base.
The Solution
The 1ink.com project included a collaboratively designed mobile website and an updated theme developed responsively on the state-of-the-art BigCommerce Stencil framework. The entire process was overseen by a dedicated Project Manager and supported by our in-house team of BigCommerce experts in e-commerce design and development.
The new site was developed using the latest responsive coding practices with the primary goal of improving mobile design and usability. This means that phones, tablets, desktops, and laptop computers will all display an optimized, scaled, and usable version of 1ink.com.
- Mobile responsive redesign creating a seamless site display on any device.
- Updated desktop design to match their previous website.
- Custom homepage header with improved search bar and more organized layout.
- Quick Ink Finder Tool that helps customers quickly narrow results for their needs.
- Custom “1 in cart” feature that displays quantity of current product in shopping cart.
The Process
A Custom BigCommerce Design
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for them.
BigCommerce UX Enhancement
Quick Ink Finder Tool
A simple interface to help clients easily find the right printing product. Customers can quickly narrow results by Printer Brand, Printer Series, and Printer Model.
BigCommerce UX Enhancement
Custom "1-in-Cart" Feature
A great UX enhancement that allows customers to see current product quantities in their carts. The quantity appears underneath the "Add to Cart" button on the Product Detail Page.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
Launch
The Results
When their customers spoke, 1ink.com listened. Focused on the needs of their target demographic, our team of BigCommerce experts worked to redesign a site that was both practical for user experience and pleasing to the eye.
1ink.com now has a modern website that shines on any device — pairing a clean, modern look with dynamic functionality to support more traffic, engagement and boosted sales.
Are you in the market for a brand new BigCommerce store design, looking to migrate from another platform, or do you need to refresh your current site? We’re an Elite BigCommerce Partner Web Design Company ready to help you take your online store to the next level of growth.