BIGCOMMERCE DESIGN
Brock's Performance
A world leader in the development, manufacturing, and distribution of motorcycle performance components.
Their BigCommerce Development Story
Their Story
To better serve its large international customer base of dealerships and individuals, Brock’s Performance needed an enhanced website experience that catered to B2B and B2C clients. They turned to IntuitSolutions for a complete website redesign – an updated look, feel, and experience to increase visibility, drive traffic, and boost conversions.
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- Site Optimization & Support
Custom Features
- Custom Make/Model/Year Parts Finder
- Custom Product Page Tabs
- Custom Reorder Functionality
- Custom Popup Login
Best-In-Class
- Mobile Friendly
- Custom UX Enhancements
- "Base Theme"
- ThemeBridge Staging
The Challenge
Brock's previous site was holding them back from showcasing an impressive selection of products and thought leadership.
The old site had significantly underutilized space “above the fold,” and potential customers could not see the full breadth of their offerings at glance. The homepage carousel was problematic in terms of updating content – cutting off valuable text and images when viewed on different devices. It also took several clicks for shoppers to locate products specific to their bike’s make and model.
“To stay on top of evolving ecommerce trends, best practice is to redesign your website every 3-4 years.”
The Solution
Our team of BigCommerce design and development experts set out to revamp their site design and usability, add features and functionality, and expand their online presence to increase site traffic and conversion rates. The entire process was overseen by a dedicated project manager and supported by a full team of in-house experts in BigCommerce design and development.
We worked closely with Brock’s Performance to craft a fully responsive redesign while upholding the company’s established brand. Working off of each other’s ideas and insights, we arrived at an iteration that combined a visually striking layout, extensive custom functionality, and a highly intuitive user experience for B2B and B2C shoppers.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
The Process
A BigCommerce Custom Design
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
Launch
The Results
It was gratifying to help bring Brock’s Performance team launch a powerful storefront that is not only sleek and user-friendly but equipped with custom functionality to sustain a growing ecommerce store in an ever-evolving industry.
Brocksperformance.com now has a robust online sales platform serving B2B and B2B clients that allows them to focus on what they do best: helping customers go fast — and look good doing it.
Could your BigCommerce store design use a refresh? Are you considering migrating to BigCommerce from another platform? We’re an Elite BigCommerce Partner Web Design Company and work exclusively on the BigCommerce platform.