BIGCOMMERCE DESIGN
Lexar Industrial
A leading online distributor of industrial-grade fasteners for the manufacturing, construction, and mechanical industries.
Their Story
With no ecommerce website to call their own, Lexar Industrial was missing out on providing a truly unique shopping experience for B2B and B2C clients. Our team worked with them on a complete site design with vibrant images, clear calls-to-action, and unique customizations to help guide customers through the purchase pipeline.
★★★★★
Professional and Reliable
"We hired IntuitSolutions to build our customized BigCommerce store from the ground up. We had no previous design, no experience with BigCommerce, and really no experience with a storefront. We had been selling through the online marketplaces for years and decided it was time to start promoting our brand and driving traffic to our own site… Intuit laid out a full project timeline and worked with us to iron out these details. They were patient and extremely thorough in explaining even the most basic fundamentals of putting the storefront together." — Jason - Lexar Industrial
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- New to BigCommerce Support
Custom Features
- Enhanced Product Filtering
- Custom Product Page Tabs
- Custom Mega Menu
- Custom Quick Order Page
Best-In-Class
- Mobile Responsive Design
- Custom UX Enhancements
- "Base Theme"
- ThemeBridge Staging
The Challenge
With an online ecommerce presence limited to eBay and Amazon, Lexar Industrial had minimal control in optimizing their shoppers’ experience. Like Lexar Industrial, many online merchants these days are finding that relying solely on selling through an online marketplace can be a risk.
Having little control over the marketplace shopping experience, rules, and regulations – let alone the fees that cut into their margins – many merchants open up their own ecommerce store to gain some control. The best and most scalable ecommerce solution these days is the BigCommerce platform.
The BigCommerce Solution
IntuitSolutions was tasked with designing and developing a custom theme for LexarIndustrial.com from the ground up, taking advantage of the BigCommerce platform’s flexibility, while delivering a modern, streamlined user experience. This entire process was overseen by a dedicated project manager and supported by an in-house team of BigCommerce experts.
We worked closely with Lexar Industrial to craft a fully responsive design while upholding the company’s established brand. After getting to know the unique needs of Lexar’s products, industry, and competition, we arrived at a design that integrated a clean layout, custom functionality, and a highly intuitive shopping experience.
The Process
BigCommerce Redesign
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for Oesd.com.
BigCommerce UX Enhancement
Enhanced Mega Menu
For Lexar Industrial's site, our developers built a custom mega menu that displays prominent images for each category, providing a more visually interesting way to shop. This modern enhancement improves site navigation and makes it easier for customers to quickly find the products they need.
BigCommerce UX Enhancement
Custom BigCommerce Add-Ons
In addition to a custom design, our developers implemented our Quick Order Page add-on for LexarIndustrial.com. This feature allows visitors to quickly find products by name or SKU and add them directly to their cart without needing to navigate the site.
The Quick Order page is one of our many BigCommerce add-ons ideal for B2B or bulk/wholesale customers, and functionality can even be restricted by customer group. For example, some businesses may want to limit this feature to wholesale customers or sales reps building sample carts.
Launch
The Results
Shopping preferences for Lexar’s customers have changed over the years – shifting from physical catalogs to online marketplaces. Staying attuned to customer needs, LexarIndustrial.com now has a brand new BigCommerce website to showcase its brand, reach new markets, and keep current customers coming back.
LexarIndustrial.com now has a robust online sales platform that’s not only sleek and user-friendly, but equipped with custom functionality to increase visibility, drive traffic, and boost conversions.
Looking for a brand new BigCommerce store design? Are you considering migrating to BigCommerce from another online platform? We’re an Elite BigCommerce Partner Web Design Company ready to help you take your online store to the next level of growth. Send us a message or call us at 866-901-4650 to discuss how we can help your business succeed online.