BIGCOMMERCE B2B MIGRATION
CitadelFloors.com
Custom BigCommerce design and B2B platform migration for a leading manufacturer of industrial concrete coatings and floor systems.
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Their Story
Citadel Floors, a division of Rust-Oleum, is a leading manufacturer of high-performance concrete coatings and floor systems. Their products serve commercial and residential markets, offering solutions that combine industrial strength with professional aesthetics.
To match the sophistication of their product line and improve how customers discover and evaluate their systems online, Citadel needed a modern ecommerce platform that would reflect their brand and simplify the path to purchase.
★★★★★
"Our new BigCommerce website has gotten rave reviews for look and feel, but also functionality. This team truly feels like an extra arm of our business, not just an agency. Highly recommend."
Brittany M. - CitadelFloors.com
Project Overview
BigCommerce Services
General Services
- Full Platform Migration
- Custom Theme Design & Development
- B2B Edition Enablement & Configuration
- Ongoing Site Optimization & Support
SEO & Technical Improvements
- Kit-based Product & System Configuration
- Custom Color Selection Interface
- Product Spec Sheets / Downloads
- Customer-Specific SKUs and Pricing
- Custom Widget Development
Performance & Growth
- SAP Field Mapping & Integration Prep
- Redirect Strategy & GSC Optimization
- ThemeBridge Staging & Testing
- Speed & UX Enhancements
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The Challenge
Citadel's existing website wasn’t designed for ecommerce and lacked the flexibility needed to support their evolving catalog and customer experience goals. Key challenges included:
- Complex Product Structures
- B2B Workflow Requirements
- Performance and UX was at Risk
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The Solution
Built on the IntuitSolutions base theme, we transformed Citadel’s online presence with a custom BigCommerce platform capable of supporting complex products, B2B workflows, and future system integrations.
- Custom theme design and UX
- Advanced product templates
- B2B Edition enablement
- SEO-safe migration
- SAP field-mapping & integration consulting
- Custom widget development
The Process
BigCommerce Migration
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for CitadelFloors.com
System-Based Product Templates
A dedicated product page layout designed specifically for kit-based systems, allowing users to explore full system builds, view supporting component SKUs, and access detailed product documentation from one place.
Interactive Floor Visualizer
A built-in tool allows users to preview Citadel coatings in real-world environments, helping them compare finishes, validate color choices, and select the right system with greater confidence.
Content-Managed Widgets
Custom drag-and-drop widgets allow Citadel’s internal team to update calls-to-action, banners, and promotional blocks without developer involvement, making merchandising more agile.
B2B Edition Pricing Controls
Pricing visibility is restricted to authenticated users, giving Citadel flexibility to operate with controlled pricing, distributor relationships, and customer-specific pricing structures.
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Notable Apps & Integrations
- BigCommerce B2B Edition
- DotDigital (Email Remarketing)
- Google Analytics
- SiteVibes (Loyalty, Rewards, and more)
- ShipperHQ for shipping rate management
- Vertex for tax compliance
- Braintree for Payment Gateway
The Results
Following the move to BigCommerce, Citadel Floors now has a scalable digital foundation that elevates product education, streamlines buying paths, and supports future integration and D2C expansion.
Start Your BigCommerce Project
Building a B2B storefront or migrating a complex product catalog to BigCommerce? We've done it before, and we can help you do it right.
Send us a message or give us a call at 866-901-4650 for a free consultation to discuss your project.