BIGCOMMERCE CASE STUDY
Shopify to BigCommerce Migration for a Wholesale Embroidery Supplier
EmbroiderySource.com: A trusted wholesale partner for reliable, premium commercial machine embroidery supplies.
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Their Story: The Embroidery Source
Known for providing premium stabilizers, threads, and tools, The Embroidery Source (TES) has earned the trust of professionals who depend on consistency, efficiency, and quality in their production processes. Their focus isn’t just on selling products—it’s on sourcing and manufacturing materials that perform at a high level in real-world commercial environments.
As the company refined its identity and transitioned from The Embroidery Store to The Embroidery Source, the goal was to better reflect that role: a dependable, go-to supplier for embroidery professionals.
Project Overview
BigCommerce Services
General Services
- Shopify to BigCommerce Migration
- Custom Theme Design
- Custom Theme Development
Custom Features
- Custom Menu & Navigation Updates
- Bulk Discount Pricing Table
- Dynamic MSRP Pricing Display
- Custom “Sale” Field for Monthly Specials
- B2B Account Functionality
- Mini Cart & Express Checkout
Best-In-Class
- Mobile-Responsive
- Optimized Cornerstone Theme
- Performance & Usability Enhancements
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The Challenge: Supporting a More Specialized Ecommerce Experience
As the brand leaned further into serving commercial embroidery businesses, the expectations for the ecommerce experience shifted.
Customers weren’t casually browsing—they were making repeat purchases, buying in volume, and expecting consistency in both pricing and product availability. The site needed to better support those behaviors through clearer navigation, more transparent pricing, and a faster path to checkout.
The challenge was aligning the digital experience with the operational realities of the business without adding unnecessary complexity.
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The Solution: Migration to BigCommerce
Our team rebuilt the site on BigCommerce with targeted improvements to navigation, pricing visibility, and checkout flow. The goal was to make common actions—finding products, understanding pricing, and completing purchases—faster and more intuitive.
Using the BigCommerce Cornerstone framework as a base, the site was customized to support:
- More controlled navigation and category organization
- Enhanced pricing features, including bulk discount visibility
- A dedicated B2B login and account structure for business customers
- Enhanced cart functionality to reduce steps and improve conversion
The Process
Migration to BigCommerce
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for EmbroiderySource.com
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BigCommerce UX Enhancement
Custom Menu Updates
Our team restructured the menu navigation to better support a large and diverse catalog. Categories were organized more intuitively, helping customers quickly find products and improving overall usability.
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BigCommerce UX Enhancement
Bulk Discount Pricing Table
For applicable products, we implemented tiered pricing tables that reflected quantity discounts to support both B2B and high-volume B2C customers. This provides clearer visibility into bulk pricing and helps encourage larger orders.
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BigCommerce UX Enhancement
MSRP Price Crossed Out
We developed a dynamic pricing display that shows the MSRP with a strikethrough, based on product selections. This enhances perceived value and clearly communicates savings to customers.
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BigCommerce UX Enhancement
Checkout & Conversion Enhancements
The Embroidery Source now features an enhanced cart experience with a hover-over mini cart and a prominent “Checkout Now” option. Integrated PayPal functionality further streamlines the checkout process, making it faster and more convenient for customers to complete their purchase.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
BigCommerce Case Study
The Results: A Scalable Foundation for Continued Growth
With its new BigCommerce site, The Embroidery Source delivers a more efficient and user-friendly experience tailored to how customers actually shop. Improved navigation, clearer pricing visibility, and a simplified checkout process reduce friction across the buying journey. Supported by a flexible Cornerstone foundation and B2B login functionality, the site is now better positioned to serve both repeat customers and wholesale buyers.
Whether you're migrating to BigCommerce or looking to improve usability, our team helps ecommerce brands build more efficient, scalable online stores.
Contact us today by sending a message or calling us at 866-901-4650 for a complimentary consultation to discuss your project.