BIGCOMMERCE CASE STUDY
BigCommerce Revamp for a Premier UK Brand: Cartridge World
One of the UK’s premier suppliers of printer inks and laser toner cartridges, renowned for their reputation for high quality, competitive pricing, and reliable customer service.
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Their Story: Cartridge World
As one of the UK’s premier suppliers of printer inks and laser toner cartridges, Cartridge World caters to a diverse clientele ranging from businesses and government entities to educational institutions and individual home users.
Renowned for their reputation for high quality, competitive pricing, and reliable customer service, Cartridge World has evolved into global organization with over 600 stores worldwide.
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- Site Optimization and Support
Custom Features
- Slide-Out Menu Design
- Include/Exclude VAT Feature
- “Add-to-Cart” Without Leaving Page
- Ebizio Checkout Enhancements
- Upsell Add-Ons
Best-In-Class
- Mobile-Responsive
- Cornerstone "Base Theme"
- ThemeBridge Staging
- Optimized Site Performance and Page Speed
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The Challenge: Modernizing a BigCommerce Store with Underlying Site Health Issues
As Cartridge World expanded its global reach, the demand for a more modern and scalable online store became evident. However, the company encountered obstacles during the transition to a pre-built theme. Our development team conducted a comprehensive health audit, uncovering critical deficiencies in code and architecture, which led to performance issues and limitations on future growth.
In response, Cartridge World sought the expertise of our BigCommerce design and development experts to develop a custom solution. This strategic pivot aimed to rejuvenate their online presence while navigating the complexities of their outdated codebase.
The Solution: Custom BigCommerce Design and Development on the Latest Cornerstone Theme
Leveraging the flexibility of the BigCommerce Cornerstone-based Stencil theme, our team created a bespoke design that surpassed the limitations of off-the-shelf solutions. By harnessing the BigCommerce platform's modern and powerful features, we seamlessly integrated custom functionality and design elements tailored specifically to Cartridge World's requirements.
Our BigCommerce developers have dedicated hundreds of hours to optimizing our theme for Page Load Speed, Accessibility, SEO, and faster updates.
The Process
BigCommerce Redesign
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for Cartridgeworld.co.uk.
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BigCommerce UX Enhancement
Enhanced Slide-Out Menu
A fresh slide-out menu design elevates the user experience by offering an intuitive presentation of product categories in a space-saving layout that enables customers to find their desired products faster.
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BigCommerce UX Enhancement
Include/Exclude VAT Button
A custom-developed feature adds a new layer of transparency for product pricing, allowing customers to seamlessly manage Value Added Tax (VAT) visibility. With a simple toggle button, users can choose to include or exclude VAT as they browse.
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BigCommerce UX Enhancement
Cart Page Upsell
Upsell and cross-sell features are revenue-generating staples on the world's biggest ecommerce sites. With the Cart Page Upsell add-on for BigCommerce, Cartridge World customers can view and select additional related products right from the cart page.
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BigCommerce UX Enhancement
Customer Group Payment Restrictions and Purchase Order Functionality
The Customer Group Payment Rules Module of Ebizio Checkout App allows pre-approved customers to access otherwise hidden Payment Methods. Paired with the Purchase Order Module, Cartridge World can allow only selected customer segments to pay by Purchase Order at checkout.
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“Add to Cart” While Staying On Page
Cartridge World now enables customers to add items to their cart without being redirected from their current page. The uninterrupted browsing experience helps keep shoppers fully engaged and ready to explore additional products.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
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The Results: A Dynamic Online Platform Positioned for Lasting Success
By leveraging the BigCommerce platform and implementing a strategic redesign on the Cornerstone theme, we were able to transform CartridgeWorld.co.uk into a modern, high-performing ecommerce destination. Through a combination of enhanced aesthetics, optimized code, and improved functionality, the redesigned website has achieved significant improvements in user experience and performance, positioning them for continued success in the competitive online marketplace.
Considering a Launch or Redesign of Your Online Store? We Can Help.
Looking to start or redesign your online store? Are you considering migrating to BigCommerce from another platform?We’re an experienced team of Elite BigCommerce experts ready to help your business succeed online. Send us a message or call us at 866-901-4650 for a free consultation to discuss your project.