BIGCOMMERCE CASE STUDY
CitadelFloors.com
A leading manufacturer of high-performance concrete coatings and floor systems serving commercial and residential markets.
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Their Story: Citadel Floors
Citadel Floors, a division of Rust-Oleum, is a leading manufacturer of high-performance concrete coatings and floor systems. Their products serve commercial and residential markets, offering solutions that combine industrial strength with professional aesthetics.
To match the sophistication of their product line and improve how customers discover and evaluate their systems online, Citadel needed a modern ecommerce platform that would reflect their brand and simplify the path to purchase.
Project Overview
BigCommerce Services
General Services
- Full Platform Migration
- Custom Theme Design & Development
- B2B Edition Enablement & Configuration
- Ongoing Site Optimization & Support
SEO & Technical Improvements
- Kit-based Product & System Configuration
- Custom Color Selection Interface
- Product Spec Sheets / Downloads
- Customer-Specific SKUs and Pricing
- Custom Widget Development
Performance & Growth
- SAP Field Mapping & Integration Prep
- Redirect Strategy & GSC Optimization
- ThemeBridge Staging & Testing
- Speed & UX Enhancements
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The Challenge: Digital Experience Gaps on a Legacy Platform
Citadel’s existing website wasn’t designed for ecommerce and lacked the flexibility needed to support their evolving catalog and customer experience goals. Their team sought a robust solution that would:
- Streamline a content-rich, research-driven product and system evaluation process
- Support complex product structures, including custom kits, design visualization, and downloadable specs
- Prepare for B2B workflows, including SAP connectivity and controlled pricing
- Implement advanced functionality without sacrificing performance or user experience
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The Solution: Custom BigCommerce Design with B2B Edition
Built on the IntuitSolutions base theme, we transformed Citadel’s online presence with a custom BigCommerce platform capable of supporting complex products, B2B workflows, and future system integrations.
Key highlights include:
- Custom theme design and UX, optimized for system-based product discovery and research-driven workflows
- Advanced product templates supporting kits, component visualization, documentation, and optional custom color entry
- B2B Edition enablement, featuring controlled pricing, login-based visibility, and customer-specific access
- SEO-safe migration and redirect strategy to preserve authority and streamline the transition
- SAP field-mapping and integration consulting to ensure long-term architectural compatibility
- Custom widget development enabling flexible, no-code content updates
★★★★★
"Our new BigCommerce website has gotten rave reviews for look and feel, but also functionality. This team truly feels like an extra arm of our business not just an agency. Highly recommend."
Brittany M. - CitadelFloors.com
The Process
BigCommerce Migration
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for CitadelFloors.com
System-Based Product Templates
A dedicated product page layout designed specifically for kit-based systems, allowing users to explore full system builds, view supporting component SKUs, and access detailed product documentation from one place.
Interactive Floor Visualizer
A built-in tool allows users to preview Citadel coatings in real-world environments, helping them compare finishes, validate color choices, and select the right system with greater confidence.
Content-Managed Widgets
Custom drag-and-drop widgets allow Citadel’s internal team to update calls-to-action, banners, and promotional blocks without developer involvement, making merchandising more agile.
BigCommerce UX Enhancement
B2B Edition Pricing Controls
Pricing visibility is restricted to authenticated users, giving Citadel flexibility to operate with controlled pricing, distributor relationships, and customer-specific pricing structures.
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Notable Apps & Integrations
- BigCommerce B2B Edition
- DotDigital (Email Remarketing)
- Google Analytics
- SiteVibes (Loyalty, Rewards, and more)
- ShipperHQ for shipping rate management
- Vertex for tax compliance
- Braintree for Payment Gateway
Launch
The Results: A Scalable Ecommerce Platform for Industrial Products
Following the move to BigCommerce, Citadel Floors is better equipped to organize and present system-based products, making it easier for customers to navigate options, access documentation, and make informed decisions.
Ready to Launch, Redesign, or Migrate to BigCommerce?
Are you looking to start or redesign your online store? Considering migrating to BigCommerce? Our experienced team of Elite BigCommerce experts is here to help your business succeed online. Send us a message or give us a call at 866-901-4650 for a free consultation to discuss your project.