BIGCOMMERCE CASE STUDY
Action Industries’ B2B Ecommerce Evolution: Custom Migration to BigCommerce
A BigCommerce migration for a leader in garage door parts and supplies, helping dealers and distributors of all sizes get what they need in-hand and on-time.
BigCommerce Design, Development, & Migration
Their Story: Action Industries
Since launching in-house manufacturing operations in 2012, Action Industries has carved out a leading position in the garage door supply sector. The company serves a diverse B2B clientele, from small enterprises to major distributors, helping them save big with manufacturer-direct pricing.
With an extensive selection of premium products backed by industry expertise, Action Industries aims to satisfy customers from the point of purchase to post-sale support. The company's dedication is further exemplified by its robust online resources, designed to assist customers in finding, purchasing, and installing the perfect product with ease.
Project Overview
BigCommerce Services
General Services
- Migration to BigCommerce
- Custom Theme Design
- Custom Theme Development
- Site Optimization & Support Services
Custom Features
- Custom Slide Out Menu
- CTA Enhancements
- "Log in for Pricing" Feature
- Product Option Tooltips
- Frequently Bought Together
- Add-to-Cart Upsell
- Quick Order and Reorder
Best-In-Class
- Mobile Friendly
- Custom UX Enhancements
- "Base Theme"
- ThemeBridge Staging
The Challenge: Outgrowing a Legacy Platform
As Action Industries sought to enhance their customer experience and optimize operational efficiency, they realized the need for an ecommerce solution to better support their evolving business. While their prior platform once served their needs, the company aspired to leverage more advanced customization and scalable features.
With an increasing customer base and expanding product catalog, Action Industries embarked on a search for a modern ecommerce platform capable of accommodating its dynamic needs and ambitious growth plans. They turned to the ecommerce migration experts at IntuitSolutions to move their online store to a more robust solution – BigCommerce.
The Solution: Migration to BigCommerce
The best ecommerce platforms for selling B2B ensure your site not only meets today’s challenges, but accommodates new requirements as technology evolves and business needs change. With this in mind, Action Industries chose to move to BigCommerce to give their business a solid foundation for growth, scalability, and innovation.
Our BigCommerce migration experts developed a custom solution for Action Industries, which included:
- Custom design and responsive development on the latest BigCommerce Cornerstone-based theme
- Consulting on data management and redirects to preserve SEO value
- Database migration and integration with SAP ERP and Jasper PIM systems
- Middleware enhancements to support B2B functionality
- API and third-party module/apps integration
The Process
Replatform to BigCommerce
Discovery & Design
A creative process to produce a design tailored to the Action Industries brand. Cleaning and optimizing data for an effective migration.
Development & Integration
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions we implemented for their new BigCommerce store.
BigCommerce UX Enhancement
Custom Slide Out Menu
A modern, space-saving slide-out menu enhances the browsing experience by neatly organizing product categories in a compact design, allowing users to quickly locate their desired items.
BigCommerce UX Enhancement
Call-to-Action (CTA) Enhancements
The new site build introduced more intuitive, image-focused Calls-to-Action (CTA), using compelling visuals to capture attention and effectively direct users to the next step in the purchase process.
BigCommerce UX Enhancement
"Log in for Pricing" Feature
The "Log in for Pricing" feature is a common way B2B ecommerce merchants restrict pricing visibility to registered users. This creates an exclusive environment that encourages account sign-ups and reserves detailed pricing for high-intent visitors.
BigCommerce UX Enhancement
Add-to-Cart Upsell
One of our most popular add-ons, the Add-to-Cart Upsell feature showcases related products in a non-intrusive carousel within a popup modal. Customers can effortlessly select options, add items, navigate to the checkout, or continue shopping.
BigCommerce UX Enhancement
Product Option Tooltip
Action Industries elevates the online shopping experience with hover-activated Product Option Tooltips on the Product Page, providing essential shipping cost information in an space-efficient, interactive format.
BigCommerce UX Enhancement
Reorder Functionality
For returning customers, Action Industries introduces a convenient "Reorder" feature, accessible upon login.
This allows registered users to effortlessly repurchase their past items, simplifying the process of maintaining a consistent supply of essential products.
Notable Apps & Integrations
We tested, adjusted, and updated several third party integrations with the following providers:
- Integration with ERP Solution, SAP Business One
- Integration with Product Information Management (PIM) System, Jasper
- Marketing Integration with Klaviyo
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
BigCommerce Case Study
The Reults
The Action Industries team dedicates itself to exceeding the expectations of their B2B customers, offering a comprehensive selection of high-quality products, outstanding customer service, and commitment to continuous enhancement.
The move to BigCommerce has laid a solid foundation for better performance and ecommerce growth, positioning Action Industries as a pioneering force leading through change in the industrial sector.
Are you in the market for a brand new BigCommerce store design, looking to migrate from another platform, or need to refresh your current site? We’re an Elite BigCommerce Partner ready to help you take your online store to the next level of growth.