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Master Appliance

Industrial leader offering an extensive selection of tools for drying, heating, welding, shrinking, soldering, and other applications where heat is required.

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A Custom BigCommerce Redesign

The Design

A fully responsive design on BigCommerce while staying true to the company’s established brand.


What We Did

General Services
  • Custom Theme Design
  • Custom Theme Development
  • Blueprint to Stencil Upgrade
Custom Features
  • Custom Frequently Bought Together
  • Custom Popup Login Feature
  • Mobile Friendly
  • Custom UX Enhancements
  • "Base Theme"
  • ThemeBridge Staging

Their Story

In 1958, Master Appliance introduced the very first industrial-quality, heavy-duty professional heat gun to the worldwide marketplace. Today, they offer an extensive selection of tools used for drying, heating, welding, shrinking, soldering, and other applications where heat is required. 

Striving to boost search visibility and conversions, the online retailer faced one significant obstacle: their website was on the outdated BigCommerce framework, Blueprint. As a result, was at risk of losing critical site functionality unsupported by future upgrades from BigCommerce. 

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Master Appliance Company Building
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The Challenge

In 2016, BigCommerce upgraded its platform to Stencil, a more flexible, modern, and future-proof framework. Still on the antiquated framework, Blueprint, was not only at risk of losing crucial site functionality but was also missing out on the features that BigCommerce had been releasing for its merchants, which you can read more about here.

As Blueprint is no longer supported by BigCommerce, merchants often begin experiencing issues with their stores. Features break, functionality doesn’t do what it used to, and even website traffic can begin to suffer.  

Master Appliance knew the development of its website would stagnate without an upgrade to Stencil. They turned to the Blueprint to Stencil migration experts, IntuitSolutions, to perform a complete, custom migration of their online store, all while their existing website was kept up and running.

The Solution

Master Appliance needed an updated, top-performing website that would help customers find and purchase products quickly, easily, and without disruption. The solution was clear – a custom upgrade to the BigCommerce Stencil framework. Doing so would improve the overall functionality and performance on their site, implement a more modern code base, and ultimately help boost their online sales.

Some Advantages of Stencil vs. Blueprint

  • Better Website Speed & Performance
  • Developer Friendly Code
  • No Code Page Builder capabilities
  • Access to More Payment Options
  • Access to Powerful Marketing Features
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Blueprint to Stencil Upgrade

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit their existing company branding.


Best-in-class BigCommerce Developers who work exclusively on the platform. Built upon our proprietary "Base Theme".


Rigorous browser and device testing. Theme previewing against the live site content and product data using our ThemeBridge app.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

Frequently Bought Together

To add more sophistication and interactivity to the shopping experience, IntuitSolutions implemented the Frequently Bought Together add-on, an Amazon-like bundling feature that’s a main staple on major ecommerce sites. This feature displays related or bundled products in an interactive carousel beneath the main product detail. 

With the Frequently Bought Together add-on, customers can add all suggested products to their cart at once, or select the specific products they want to bundle. Merchants control which products are included and available as an upsell.

Frequently Bought Together for BigCommerce

"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."

Dan Fertig - BigCommerce VP of Partnerships


The Results

Working with IntuitSolutions, now has a high-performing, future-proof website that preserves its established brand and enhances the user experience for its online shoppers. They no longer have to worry about their site breaking unexpectedly, and now enjoy more sophisticated features that help drive conversions.

If you’re still on the BigCommerce Blueprint framework, we encourage you to take the leap and migrate to Stencil before your store begins to experience significant issues.  Whether you want to recreate your existing design or try something fresh, we have a Stencil migration package for your budget.

Want to know more about our blueprint to stencil services? We’re an Elite BigCommerce Partner and we’re here to guide you through the process each step of the way.  Unsure if your BigCommerce store is Blueprint or Stencil? Learn how to check here.

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