Custom BigCommerce Integrations: A B2B Enterprise Case Study
Date Published

Behind every successful B2B ecommerce website is a network of systems working together to manage products, inventory, pricing, orders, shipping, and customer data.
The challenge is getting those systems to communicate efficiently. Many growing businesses rely on multiple platforms, such as ERPs, PIMs, CRMs, and fulfillment systems that were never designed to work together out of the box.
While pre-built integrations can solve some problems, they often fall short when businesses have unique workflows, complex data requirements, or multiple systems that need to stay in sync.
In this case study, we'll look at how a custom integration connected BigCommerce with an ERP and PIM to automate key business processes.
The Challenge: Connecting Disparate Backend Systems

Without properly integrated systems, your business can face data silos, operational inefficiencies, and a fragmented customer experience.
Some of the common systems working together to power your ecommerce store may include:
- Product Information Management (PIM)
- Enterprise Resource Planning (ERP)
- Customer Relationship Management (CRM)
- Order Management Systems (OMS)
- Warehouse Management System (WMS)
- Shipping and Fulfillment
- Payment Processing Platforms
- Reporting and Analytics
- Much more
Effectively bridging these gaps requires a deep understanding of the BigCommerce development ecosystem.
Get a Custom Integration for BigCommerce
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Client Success Story: A Custom BigCommerce Integration Connecting Multiple Backend Systems
Relying on SAP and Jasper PIM for product and order management, Action Industries needed a solution to efficiently manage data exchange with their ecommerce store.
Our BigCommerce developers performed a comprehensive integration that connected their SAP Business One and Jasper PIM systems directly with BigCommerce, utilizing BigCore Technology, our proprietary middleware for BigCommerce in order to automate previously cumbersome and mostly manual processes.
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Product Data Flow: SAP → BigCore Middleware → Jasper PIM → BigCommerce
- On-demand service reacts to all incoming data from SAP
- Filters out unrelated data not meant for BigCommerce stores
- Works to map data to most effective key/value pairs in Jasper PIM
- Tags prices for Direct-to-Consumer, B2B default pricing, and B2B special pricing
Order Flow from BigCommerce → BigCore Middleware → SAP
- Order data is extracted, formatted, and sent to SAP
- Smart wait/retry system, understanding that SAP instances can get overloaded
Order Status and Shipment Updates: SAP → BigCore Middleware → BigCommerce
- Creates shipments when SAP's update includes one or more previously unshipped products
- Associates all products in shipment with the supplied tracking information
- Order can be placed in a partially shipped status if the entire order is not shipped in one update
Need a Custom BigCommerce Integration? Work with Trusted Ecommerce Experts.
A custom integration between your BigCommerce store and other third-party apps or software to ensure all processes and technologies—from sales and marketing to orders and fulfillment— work together to keep your site running optimally.
When pre-built solutions fall short, a custom BigCommerce integration can provide the necessary solution.
Ready to get started? Contact our team with your questions or submit your project requirements here.
Get a Custom Integration for BigCommerce
Say goodbye to technical roadblocks. Experience an ecommerce integration without the headaches.