BigCommerce has a new name—and a broader mission.
The ecommerce platform recently announced a major rebrand, establishing a new parent identity under the name, Commerce™. This new ecosystem brings together BigCommerce, Feedonomics, and Makeswift under one unified brand, with the company’s stock now trading under the ticker CMRC.
In a recent Digital Journal article, IntuitSolutions CEO Brian Antczak shared his perspective on what this means for merchants and the future of ecommerce.
Why the Shift to Commerce™?
This isn’t just a new logo or name. Commerce is designed to address where ecommerce is heading: modular, connected, and increasingly powered by AI. By uniting:
- BigCommerce for ecommerce transactions
- Feedonomics for multichannel product syndication
- Makeswift for fast, headless storefront design
Commerce is doubling down on the open, flexible model BigCommerce was built on. Our role is to make sure our clients can turn those tools into real growth.– Brian Antczak, Co-Founder and CEO, IntuitSolutions
What BigCommerce Merchants Can Expect
For businesses running on BigCommerce, this shift brings immediate benefits:
- Product feeds without extra plugins – syndicate across Google, Amazon, Meta, TikTok, and more directly through Feedonomics.
- Faster storefront changes – Makeswift makes headless design updates more manageable without sacrificing the stability of BigCommerce.
- AI-driven growth tools – Commerce is investing in personalization, automation, and “agentic commerce,” where AI agents surface products and transact on behalf of customers.
IntuitSolutions' Perspective
As one of the longest-standing BigCommerce Partners, IntuitSolutions has seen BigCommerce evolve for over a decade. The rebrand doesn’t change the foundation merchants rely on, but it does signal faster development and a stronger ecosystem.
For IntuitSolutions, the focus remains on helping clients translate expanded capabilities into measurable outcomes—whether that’s through custom development, B2B ecommerce solutions, checkout enhancements, or enterprise-level integrations.
The message is growth, not disruption. Commerce keeps the flexibility BigCommerce was known for, but takes it further.– Brian Antczak, Co-Founder and CEO, IntuitSolutions
Looking Ahead
BigCommerce’s rebrand to Commerce™ represents an important step toward a more unified, future-ready platform. For merchants, it means more tools, greater flexibility, and stronger support to compete in an evolving ecommerce landscape.
At IntuitSolutions, our mission is to ensure clients not only understand these changes but also know how to act on them.
