Cross-selling at the right moment is a proven way to increase average order value, but timing and format matter. Traditionally, merchants rely on a small popup modal that appears after an item is added to the cart. While effective for quick add-ons, this format has limits—especially for products that have more extensive bundling options.
The Challenge: Sell More Through Smart Product Bundling
Our friends at SportsUnlimited.com needed more than a simple cross-sell modal to prepare their site as their busy season approached. They wanted a solution that would:
- Help shoppers complete their purchase with key accessories and add-ons
- Replace static product bundles with a dynamic, interactive builder
- Seamlessly incorporate product customization through their Doogma integration
- Drive higher average order value (AOV) without disrupting the buyer journey
In short, they needed a solution that would guide customers from a single product to a personalized post-add-to-cart experience.
The Solution: A High-Converting Upsell Experience on BigCommerce
Our BigCommerce developers delivered a fully customized extension of our Add to Cart functionality, transforming the typical popup into a full-page interface.
After a customer adds a key product to their cart (in this case, a football helmet), they’re directed to a tailored product selection page that includes dynamically related products, along with enhanced visuals and built-in product customization logic via Doogma. The solution includes:
- Clear confirmation of what’s in the cart (at the top of the page)
- Interactive accessory selection, with image thumbnails, sizes, and color pickers
- Dynamic sticky bar that builds as the customer selects items, making the bundle visible at all times
- One-click Add All to Cart, streamlining the checkout process
Add to Cart Upsell Examples by Industry
Here are just a few ways this upsell model can be applied across ecommerce verticals:
- B2B and Industrial: Streamline large orders by giving buyers quick access to compatible products and prompting them to add safety gear, replacement parts, or essential accessories.
- Health and Beauty: Recommend complementary items such as supplement bundles, fitness accessories, recovery tools, or curated beauty and skincare routines.
- Fashion and Apparel: Encourage customers to complete an outfit with complementary clothing, footwear, or accessories after adding a core item like a jacket or dress.
- Tech and Electronics: Guide shoppers to purchase cables, cases, screen protectors, and service plans tailored to the item they just added.
- Pet Supplies: Suggest related essentials including food, treats, toys, grooming products, and accessories when a shopper adds a core item such as a crate, bed, or collar.
Ready to Build a Smarter Upsell Experience?
Guided upsell experiences are a strong fit for any online store looking to increase average order value, improve customer experience, and streamline the purchase of related items.
Whether you sell directly to consumers or B2B, we can adapt this approach to meet the needs of your specific product catalog and customer journey.
Want to explore how this could look in your store? Talk to our team about customizing your post-add-to-cart experience.
Flexible BigCommerce Customization
Whether you need theme enhancements, or advanced functionality, our expert BigCommerce developers create solutions that put you in control.
