B2B ecommerce platforms are undergoing a significant transformation, with more online merchants finding ways to offer experiences that rival the convenience and simplicity of B2C transactions. Today’s B2B buyers demand solutions that enable efficient, hassle-free shopping, free from the traditional complexities of navigating extensive product catalogs or manually inputting order details.
When out-of-the-box functionality doesn’t meet their needs, our clients rely on us to develop custom solutions that address their unique operational challenges. This case study explores how we designed and developed a custom application for a leading automotive distributor, transforming how B2B clients search and order their essentials online.
The Challenge: Enhancing the Ordering Process for B2B Customers
Boasting 35+ years in the vintage automobile industry, ACPDealer.com has grown to become one of the leading manufacturers and distributors of classic Mustang and Ford restoration parts worldwide.
With a growing customer base depending on their specialty products, the company needed a custom solution to ease the B2B ordering process.
Their desired functionality would address the following:
- Provide a custom ordering portal for approved users
- Allow registered customers to quickly find and re-order products by name or SKU
- Create a seamless connection between frontend ordering and backend processing
The Solution: A Custom BigCommerce Application Expanding Quick-Order Functionality
Our team of BigCommerce developers created a custom application for ACPDealer.com that addresses these needs by creating a custom “Quick Order” page, enabling quick search and ordering functionality for pre-approved customers.
The solution for ACP Dealer included:
- A custom application using IntuitSolutions’ proprietary middleware for BigCommerce
- User-friendly interface allowing merchants to quickly search products by SKU
- Ability to upload CSV files containing items in a simple format
- Time-saving suggestive search functionality to assist in finding products
- Seamless view of orders in the merchant backend
The Results: Higher Customer Satisfaction, Greater Operational Efficiency
ACP Dealer is keeping their clients happy while streamlining the ordering process with their user-friendly, self-service ordering functionality. The custom BigCommerce enhancement has significantly reduced the reliance on sales representative involvement and empowered customers with a more efficient, autonomous purchasing experience.
Do you have a request for BigCommerce development services that would help improve the B2B buying experience? Our team would love to hear from you. Call us at 866-901-4650 or submit your project requirements here.
