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JMC Automotive

A leading distributor of branded automotive tools and equipment, empowering auto shops to deliver superior customer service.

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Health & Beauty

We were asked by Pure Pro to migrate their existing BigCommerce store from the antiquated Blueprint framework to the new Stencil framework. Working closely with the Pure Pro team, IntuitSolutions designed, developed and launched a custom BigCommerce Stencil theme on We then implemented custom add-ons to enhance the UX.

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A Custom BigCommerce Redesign

The Design

A fully-responsive design on BigCommerce, staying true to the established JMC Automotive brand.


What We Did

General Services
  • Custom Theme Design
  • Custom Theme Development
  • Site Optimization and Support
Custom Features
  • Migration of Upsell Add-Ons
  • Custom Slide-Out Menu
  • UX Enhancements
  • Mobile-Responsive
  • Cornerstone "Base Theme"
  • ThemeBridge Staging
  • Optimized Site Performance & Page Speed

Their Story: JMC Automotive

Family-owned JMC Automotive is one of America's largest automotive equipment distributors, providing top-notch tools and solutions to auto body and repair shops nationwide. With a deep-rooted passion for the automotive industry, their mission has always been clear: to inspire and encourage every auto shop to reach its full business potential.

Recognizing the importance of a cutting-edge online presence, JMC Automotive partnered with the BigCommerce design and development experts, IntuitSolutions, to revamp their digital platform to align with the evolving demands of their valued customers.

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The Challenge: Optimizing Site Performance While Preserving a Familiar Look at Layout

In the competitive world of selling automotive online, every detail – from initial product search to checkout – plays a pivotal role in building buyer confidence. 

JMC Automotive recognized the need to modernize their platform to enhance performance, streamline content updates, and deliver a better user experience. Their goal was to preserve the appearance of their old site while fully leveraging the capabilities of the modern ecommerce platform, BigCommerce.

The Solution: Modern Automotive Ecommerce Development on the Latest BigCommerce Cornerstone Theme

JMC’s new site build matched the prior design their company loved while introducing several performance enhancements and modern upgrades needed to stay ahead of the curve for automotive ecommerce. Built on the ITS Base Theme, a BigCommerce Cornerstone-based Stencil theme,, leverages the most modern, powerful customization features of the BigCommerce platform.

Our BigCommerce developers have dedicated hundreds of hours optimizing our theme for Page Load Speed, Accessibility, SEO, and faster updates.

Key ITS Base Theme Improvements Include:

  • Significant Upgrades to Web Accessibility
  • Optimized 404 Page & Crawler Instructions for Google
  • Improved ‘Quick Search’ Results
  • Mobile Photoswipe Functionality
  • Popup Login Feature
  • Product Video Thumbnails
  • Image Swap on Hover
  • Informational Product Page Tabs
  • Additional Rich Snippet Schema Markup
  • Much more
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BigCommerce Redesign

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit their existing company branding.


Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.


Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

Enhanced Menu Navigation

A fresh slide-out menu design elevates the user experience by offering intuitive dropdown arrows, presenting product categories in a space-saving layout that enables customers to find their desired product faster.

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Visual Category CTAs on Homepage

JMC customers can quickly navigate to their favorite categories with revamped CTAs on the homepage. These visually appealing “Shop by Category” CTAs simplify product discovery, ensuring a seamless and efficient browsing journey

Improved Blog Page and Blog Post Design

A revamped blog design features a grid layout with individual cards for blog posts and a convenient sidebar for easy access to recent articles. The responsive design enables seamless viewing on both mobile and desktop devices.

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"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."

Dan Fertig - BigCommerce VP of Partnerships


The Results: An Automotive Ecommerce Platform Positioned for Success

After re-designing and developing their BigCommerce store with IntuitSolutions, JMC Automotive secured a robust, high-performing foundation to serve more customers with their auto equipment needs.

Now armed with a dynamic website that combines their established brand with modern functionality, JMC Automotive is well-positioned to continue leading the way in the ongoing digital evolution of the automotive industry.

Considering a Launch or Redesign of Your Online Store? We Can Help.

Looking to start or redesign your online store? Are you considering migrating to BigCommerce from another platform?We’re an experienced team of Elite BigCommerce experts ready to help your business succeed online. Send us a message or give us a call at 866-901-4650 for a free consultation to discuss your project.

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