A trusted online retailer of 500,000+ in-stock replacement parts for trucking, refrigeration, and HVAC.

Laptop on table and modern gray background - homepage on screen
BigCommerce New Site Launch

The Design

A fully-responsive design, showcasing the low-cost leader on a robust ecommerce platform.


What We Did

General Services
  • New BigCommerce Store Launch
  • Custom Theme Design
  • Custom Theme Development
Custom Features
  • Enhanced Slide-Out Menu Design
  • Custom “In-Stock” Messaging
  • Brand-Focused CTAs
  • Mobile-Responsive
  • Cornerstone "Base Theme"
  • ThemeBridge Staging
  • UX Enhancements

Their Story offers an expansive inventory of over 500,000 new, authentic replacement parts at unbeatable wholesale prices with no minimum orders required. Striking a rare balance, the company operates with the efficiency of a large-scale supplier while remaining small enough to deliver dependable, personalized customer service.

To bring their vast product selection into the hands of more B2B and B2C consumers, the company sought to expand their brand with a new ecommerce website. They worked with the BigCommerce design and development experts—IntuitSolutions—to build a new BigCommerce store and amplify their online presence.

  • Animated Figure
Industrial warehouse with boxes on shelves
Man in casual clothes sitting down and browsing on smartphone

The Challenge: A Fresh Online Presence for an Established Wholesale Ecommerce Merchant

Preferences have evolved for industrial and manufacturing customers, marked by a shift away from traditional physical catalogs to dynamic online marketplaces. Today’s buyers dedicate considerable time to research and comparison, favoring online platforms that emphasize low-cost, wide selection, and prompt, reliable service.

Ready for strategic online expansion that impresses search engines and shoppers, set out to build a fresh identity while utilizing the existing product catalog and architecture from their established partner site.

The Solution: A New BigCommerce Store Leveraging Established Legacy

Building on the successful track record of their sister site, BigCommerce emerged as the clear platform of choice. Informed by a deep understanding of their company's unique market position, our solution featured modern design and user-centric functionality built on the optimized ITS Base Theme—rooted in BigCommerce's robust Cornerstone framework.

Key ITS Base Theme Improvements Include:

  • Significant Upgrades to Web Accessibility
  • Optimized 404 Page & Crawler Instructions for Google
  • Improved ‘Quick Search’ Results
  • Mobile Photoswipe Functionality
  • Popup Login Feature
  • Product Video Thumbnails
  • Image Swap on Hover
  • Informational Product Page Tabs
  • Additional Rich Snippet Schema Markup
  • Much more
  • Animated Figure
Man in hat and glasses sitting at desk browsing on desktop
BigCommerce New Site Design

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit their existing company branding.


Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.


Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

Custom Slide-Out Menu

A fresh slide-out menu design elevates the user experience by presenting product categories in a space-saving layout that enables customers to find their desired products faster.

Custom In-Stock Messaging

With a custom in-stock alert notification on the product page, there’s no guessing required regarding product availability. This enhancement ensures customers have all necessary details at their fingertips for informed purchasing.

Brand-Focused CTAs

When it comes to building credibility, the power of brand recognition can’t be overstated. The new site strategically showcases major brands, using engaging calls-to-action to guide

"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."

Dan Fertig - BigCommerce VP of Partnerships


The Results

By launching their new online store on the BigCommerce platform, secured a powerful foundation to reach, engage, and convert a wider audience of B2B and B2C buyers.

With a fresh and modern look that leverages the dynamic functionality BigCommerce offers, their company has a robust ecommerce solution that enhances their new brand’s visibility and paves the way for future growth.

Interested in revitalizing your ecommerce strategy or exploring BigCommerce for your online store? Our expert team of BigCommerce developers is here to transform your vision into reality.

Send us a message or give us a call 866-901-4650 for a free consultation to discuss your project.

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