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Their Story: DiscountPartSupplies.com
DiscountPartSupplies.com offers an expansive inventory of over 500,000 new, authentic replacement parts at unbeatable wholesale prices with no minimum orders required. Striking a rare balance, the company operates with the efficiency of a large-scale supplier while remaining small enough to deliver dependable, personalized customer service.
To bring their vast product selection into the hands of more B2B and B2C consumers, the company sought to expand their brand with a new ecommerce website. They worked with the BigCommerce design and development experts—IntuitSolutions—to build a new BigCommerce store and amplify their online presence.
Project Overview
BigCommerce Services
General Services
- New BigCommerce Store Launch
- Custom Theme Design
- Custom Theme Development
Custom Features
- Enhanced Slide-Out Menu Design
- Custom “In-Stock” Messaging
- Brand-Focused CTAs
Best-In-Class
- Mobile-Responsive Design
- Cornerstone "Base Theme"
- ThemeBridge Staging
- UX Enhancements
The Challenge: A Fresh Online Presence for an Established Wholesale Ecommerce Merchant
Preferences have evolved for industrial and manufacturing customers, marked by a shift away from traditional physical catalogs to dynamic online marketplaces. Today’s buyers dedicate considerable time to research and comparison, favoring online platforms that emphasize low-cost, wide selection, and prompt, reliable service.
Ready for strategic online expansion that impresses search engines and shoppers, DiscountPartSupplies.com set out to build a fresh identity while utilizing the existing product catalog and architecture from their established partner site.
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The Solution: A New BigCommerce Store Leveraging Established Legacy
Building on the successful track record of their sister site, BigCommerce emerged as the clear platform of choice. Informed by a deep understanding of their company's unique market position, our solution featured modern design and user-centric functionality built on the optimized ITS Base Theme—rooted in BigCommerce's robust Cornerstone framework.
Key ITS Base Theme Improvements Include:
- Significant Upgrades to Web Accessibility
- Optimized 404 Page & Crawler Instructions for Google
- Improved ‘Quick Search’ Results
- Mobile Photoswipe Functionality
- Additional Rich Snippet Schema Markup
- Much more
The Process
BigCommerce New Site Launch
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for DiscountPartSupplies.com.
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BigCommerce UX Enhancement
Custom Slide-Out Menu
A fresh slide-out menu design elevates the user experience by presenting product categories in a space-saving layout that enables customers to find their desired products faster.
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BigCommerce UX Enhancement
Custom In-Stock Messaging
With a custom in-stock alert notification on the product page, there’s no guessing required regarding product availability. This enhancement ensures customers have all necessary details at their fingertips for informed purchasing.
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BigCommerce UX Enhancement
Brand-Focused CTAs
When it comes to building credibility, the power of brand recognition can’t be overstated. The new site strategically showcases major brands, using engaging calls-to-action to guide.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
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BigCommerce Case Study
The Results: Streamlined Performance and Enhanced UX on BigCommerce
By launching their new online store on the BigCommerce platform, DiscountPartSupplies.com secured a powerful foundation to reach, engage, and convert a wider audience of B2B and B2C buyers.
With a fresh and modern look that leverages the dynamic functionality BigCommerce offers, their company has a robust ecommerce solution that enhances their new brand’s visibility and paves the way for future growth.
Interested in revitalizing your ecommerce strategy or exploring BigCommerce for your online store? Our expert team of BigCommerce developers is here to transform your vision into reality.
Send us a message or give us a call 866-901-4650 for a free consultation to discuss your project.