BIGCOMMERCE CASE STUDY
Premier Fishing Outfitter Migrates from Yahoo to BigCommerce
TackleDirect.com: A specialty outdoor retailer offering the top fishing brands for saltwater, freshwater, and fly fishing.
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Their Story: TackleDirect.com
TackleDirect, the World’s Premier Fishing Outfitter, is a specialty outdoor retailer offering the top fishing brands for saltwater, freshwater, and fly fishing.
With world-class customer service, superior product knowledge, and a vast in-stock assortment of premium brands, TackleDirect.com is the online merchant of choice for shoppers serious about fishing.
Project Overview
BigCommerce Services
General Services
- Yahoo to BigCommerce Migration
- Custom Theme Design
- Custom Theme Development
Custom Features
- Segmented Product Recommendation Carousels
- Custom Product Page Stock Chart
- Custom Product Option Variable Solution
- Custom Product Page Tabs
Best-In-Class
- Mobile Friendly
- Web Accessible
- Custom UX Enhancements
- Custom Product Database API
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The Challenge: Outgrowing a Legacy Platform
In the late 90s, Yahoo helped create the foundation for modern ecommerce – but times and technology have changed tremendously since then. The new industry leaders for ecommerce platforms, like BigCommerce, provide businesses of all sizes with superior technology and features Yahoo struggles to match.
The most common reasons to leave Yahoo include:
- Outdated platform design
- Low feature content and usability
- Lack of security features
- Limited customization options
- Poor app integration and flexibility
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The Solution: Yahoo to BigCommerce Migration
With far fewer issues and an abundance of new features, BigCommerce is the best and most scalable ecommerce solution available these days, and can feel like a breath of fresh air for merchants making the switch from another platform. Additionally, its ability to technically scale far outpaces the restrictive nature of Yahoo.
The Comprehensive Solution Included:
- Custom Design and Responsive Development on BigCommerce
- Thorough cleaning, organization, and optimization of product data – performed by the TackleDirect team
- Integration with Enterprise Research Planning software (ERP), Warehouse Management System (WMS), and Point of Sale (POS) – performed by the TackleDirect team
- API and third-party module/apps integration
The Process
Yahoo to BigCommerce Migration
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for TackleDirect.com
BigCommerce UX Enhancement
Custom Product Page Chart for In-Stock Updates
Our developers custom-built an order chart for the product detail pages to help customers quickly see what’s in stock. Within the chart, customers can view product details, choose the right size or other options, adjust quantities, and add directly to their shopping cart.
Each item is coded with a custom message such as “Price Match” or “Free Shipping” when applicable to that product or product variation.
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BigCommerce UX Enhancement
Custom-Built Solution to Handle Product Option Variables
TackleDirect’s previous product catalog in Yahoo consisted of entirely flat products, meaning there was no option data for product variables – like size, color, etc. – set up in the merchant’s back office.
Because BigCommerce does not have a current native solution to generate different levels of product options for an entirely flat product catalog, our team built custom front-end and back-end systems to create product options dynamically.
Web Accessibility Improvements
Using the latest tools and technology, our team carefully analyzed TackleDirect’s current site to assess its level of accessibility in accordance with WCAG 2.1 guidelines.
We provided a comprehensive report of issues and implemented improvements for the new site launch. They continue to work with our team for ongoing audits and improvements to website accessibility.
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Notable Apps & Integrations
We tested, adjusted, and updated several third-party integrations with the following providers:
- Segmented product recommendation carousels on the product detail page with integration from SearchSpring
- SEO Audit, Migration, and Optimization with Agital
- Custom Product Database API, Data Migration & Third-Party Integrations with Choose Your Company
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
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BigCommerce Case Study
The Results: A Powerful Ecommerce Platform Positioned for Success
Migrating your online store from Yahoo to a modern ecommerce platform can be a significant undertaking, but the results are well worth the effort. After working with IntuitSolutions, TackleDirect.com now has a beautiful, feature-rich ecommerce solution fit for discerning clientele – equipped with the front and backend technology to scale without the headache.
As a BigCommerce Elite Partner agency, we have successfully migrated hundreds of stores from Yahoo and other outdated platforms and are here to answer your questions about moving your website to BigCommerce. Whether you’re looking for a brand new BigCommerce store design or considering migrating to BigCommerce from another online platform, our team of BigCommerce experts can help.
Send us a message or give us a call at 866-901-4650 for a free consultation to discuss your project.