BIGCOMMERCE CASE STUDY
Online Embroidery Leader Moves the Needle with UX-Centric BigCommerce Design
EmbroideryOnline.com: Helping novice to expert crafters expand their embroidery knowledge and acquire new techniques.
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Their Story: OESD
Founded in 1987, OESD (Oklahoma Embroidery Supply & Design) quickly established itself as a leader in premium embroidery design. Their ecommerce store, embroideryonline.com, caters to both novices and seasoned embroiderers, presenting a vast array of designs, supplies, and accessories.
With a presence online and across 700+ retail partners worldwide, OESD emphasizes quality and the artistry behind each stitch, making them a trusted partner in the embroiderer's craft.
★★★★★
"We are very happy with their quality of work. They've developed the tools we need for our ecommerce business. They always have a good team and always find a good solution."
Jordan M., OESD.com
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
Custom Features
- Custom Mega Menu
- Custom Page Builder Widgets
- Expandable Category Page Filter
- Shop by Category + Shop Techniques
- Custom Thread Chart
- FBT Add-On Customization
- Product Detail Page Enhancements
Best-In-Class
- Mobile Responsive Design
- Custom UX Enhancements
- "Base Theme"
- ThemeBridge Staging
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The Challenge: Modernizing an Established BigCommerce Store
A business at the forefront of inspiring fresh and creative designs needs an ecommerce presence to match. Recognizing the limitations of their dated BigCommerce theme, OESD sought to contemporize their online presence, prioritizing an enhanced user experience and conversion optimization.
The objective was clear: a comprehensive site revamp that would seamlessly meld cherished elements with modernized functionalities.
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The BigCommerce Solution
OESD’s team provided design blueprints and entrusted our team with custom development to bring their vision to life. We seamlessly integrated their brand’s distinct style with the robust customization capabilities of the BigCommerce platform, resulting in a flexible system that showcases diverse designs with the agility to easily update content as new inspirations emerge.
Highlights of the OESD.com full-site project include:
- Modern, intuitive navigation that invites crafters to explore and be inspired
- Reimaged Product Detail Page (PDP) with cleaner organization
- Expandable Category Page filter to find products faster with less distractions
- A custom build on IntuitSolutions’ “Base Theme”
- Custom page builder widgets helping simplify site updates
Built on the ITS Base Theme, a BigCommerce Cornerstone-based Stencil theme, OESD has a solid foundation to grow and scale. Our BigCommerce developers have dedicated 100’s of hours to optimize our theme for Page Load Speed, Accessibility, SEO, and faster updates.
The Process
BigCommerce Redesign
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for Oesd.com.
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BigCommerce UX Enhancement
Custom Mega Menu
Transcending traditional ecommerce menu designs, our Custom Mega Menu offers a more UX-friendly way to navigate site contents. The bespoke design efficiently utilizes space to display categories and subcategories, helping customers find desired products fast.
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BigCommerce UX Enhancement
BigCommerce Page Builder
BigCommerce page builder is a game-changing feature helping merchants customize several page elements. With custom, pre-built components called “widgets” built into their site, OESD has more control with updating their content without needing to touch the theme code.
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BigCommerce UX Enhancement
Shop by Technique / Category
OESD customers can discover their ideal products faster with revamped CTAs on the homepage. The visually enhanced "Shop by Technique" and "Shop by Category" sections ensure a swift navigation to desired items, optimizing the browsing experience.
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Expandable Filter on Category Page
Using SearchSpring, we seamlessly integrated a sleek, expandable filter into the Category pages, blending efficiency with user-centric design. Shoppers can quickly refine search results without navigating away from their current page.
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BigCommerce UX Enhancement
Product Detail Page Redesign
The Product Detail page got a serious upgrade with a transformed, cleaner look, including stacked product images. The organization helps customers preview pertinent information at a glance without feeling overwhelmed.
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BigCommerce UX Enhancement
Frequently Bought Together Customization on PDP
OESD elevated their upselling and cross-selling opportunities with a revamped product page. The refreshed design intuitively showcases complementary and additional products, whether singular or multiple, right beneath the “Add to Cart” and “Add to Wishlist” CTAs.
BigCommerce UX Enhancements
Custom Thread Chart
Our team created a dynamic thread chart page within BigCommerce, utilizing API calls to pull pertinent data from OESD's database. This allows customers to easily toggle on/off specific project details prior to purchase, such as thread colors, color change steps, and instructions.
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BigCommerce Case Study
The Results
With a beautiful website that pairs a user-centric, modern look with dynamic functionality, embroideryonline.com now has a robust ecommerce solution supporting greater brand visibility, user engagement, and conversions.
Their revitalized site ensures they’re well-positioned to adapt to evolving market demands and continue to meet the needs of embroidery enthusiasts worldwide.
Looking to start or redesign your online store? Are you considering migrating to BigCommerce from another platform? We’re a team of seasoned BigCommerce designers and developers ready to help your business succeed online. Send us a message or call us at 866-901-4650 for a free consultation to discuss your project.