Quality, innovation, and exceptional craftsmanship for gas logs, grills, and home heating essentials.

Man sitting on outdoor seating holding tablet and Stylus browsing
A Custom BigCommerce Redesign

The Design

Full-site enhancements elevating aesthetics and site performance while preserving the company's established brand.


What We Did

General Services
  • Custom Theme Design
  • Custom Theme Development
Custom Features
  • Custom Slide-Out Menu
  • Enhanced CTA Design
  • UX Improvements
  • Mobile Responsive
  • Page Speed Improvements
  • Cornerstone "Base Theme"
  • ThemeBridge Staging

Their Story offers an extensive selection of fire and heat-related essentials, featuring the finest Rasmussen Gas Logs, Solaire Infrared Grills, Alterna Gas Fire Sets, and Bromic Radiant Patio Heaters. The curated collection extends to a wide range of accessories and replacement parts, designed to enhance the outdoor and indoor living experience. 

Leveraging a century of expertise, has transitioned its legacy of quality and performance into the digital realm through BigCommerce, helping more customers find the perfect product additions for an unparalleled entertaining experience.

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The Challenge aims to continuously exceed customer expectations by blending their rich heritage of innovation with the cutting-edge features and aesthetics of today’s ecommerce landscape. 

With this in mind, they partnered with IntuitSolutions to embark on a comprehensive full-site redesign and development project. This collaboration focused on solving a dual challenge: revitalizing their user experience while leveraging an updated theme framework that supports the latest BigCommerce functionality.

The Solution

Our expert BigCommerce design and development team helped transform their online sales platform, focusing on a refreshed, modern design with clear CTAs to boost user engagement. Leveraging the ITS Base Theme, built on the robust Cornerstone framework, we delivered a solution that blends aesthetic appeal with the latest features BigCommerce offers.

Key ITS Base Theme Improvements Include:

  • Significant Upgrades to Web Accessibility
  • Optimized 404 Page & Crawler Instructions for Google
  • Improved ‘Quick Search’ Results
  • Mobile Photoswipe Functionality
  • Popup Login Feature
  • Product Video Thumbnails
  • Image Swap on Hover
  • Informational Product Page Tabs
  • Additional Rich Snippet Schema Markup
  • Much more
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BigCommerce Redesign

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit their existing company branding.


Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.


Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

Custom Slide Out Menu

A sleek slide-out menu significantly enhances the user experience by offering a space-efficient way to display product categories, giving customers quicker access to the items they're looking for.

CTA Enhancements's website transformation included significant improvements to call-to-action (CTA) elements, leveraging high-quality images to swiftly guide customers to their desired categories and products. The homepage highlights the company's three sub-brands in the hero section, a visually engaging introduction to the diverse range of offerings.

"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."

Dan Fertig - BigCommerce VP of Partnerships


The Results now has a beautiful website that pairs a clean, modern look with the latest theme updates BigCommerce offers, helping them reach, engage, and convert a wider audience of outdoor enthusiasts. With a solid foundation in place, their site is poised for growth, offering the flexibility to adapt and thrive in the dynamic ecommerce landscape.

Are you in the market for a brand new BigCommerce store design, looking to migrate from another platform, or need to refresh your current site? We’re an Elite BigCommerce Partner Web Design Company ready to help you take your online store to the next level of growth.

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