Upselling isn’t just a trendy term in ecommerce; it’s a powerful revenue-boosting strategy embraced by the world’s largest online stores. But for many businesses, a significant challenge lies in seamlessly integrating upselling without disrupting the shopping experience or detracting from their brand’s value.
In this post, we’ll share how our team helped one BigCommerce merchant combine smart upselling with sleek aesthetics for a user engaging, revenue-driving solution.
The Power of Upselling and Cross-Selling in Ecommerce
While the definitions of upselling and cross-selling are slightly different, the idea behind them remains the same: give customers personalized recommendations based on what they’re already interested in buying.
The proof is in the numbers: Forrester research shows that personalized options account for 10-30% of total ecommerce revenue, while Amazon famously claimed upselling and cross-selling are responsible for bringing in upwards of 35% of its revenue.
It’s no surprise that implementing these selling techniques the right way helps online merchants to:
- Enhance the customer experience by offering tailored recommendations
- Improve Customer Retention and Customer Lifetime Value by encouraging repeat business
- Reveal customer buying patterns, helping guide future marketing strategies
- Boost Average Order Value and total revenue
The Challenge: Tasteful and Effective Upselling While Preserving a Positive User Experience
Battlesports.com, a popular online merchant specializing in contemporary sports apparel and cutting-edge safety equipment, came to our team with an upselling challenge. They required an intuitive slide-out cart design that seamlessly suggested relevant products and offered a convenient way for customers to add more items, all while remaining true to their well-established brand identity.
Our BigCommerce developers got to work on a custom solution that would strike the delicate balance between driving sales and maintaining a positive user experience.
The Solution: Custom-Designed Cart Slider with BigCommerce Upsell Functionality
For BattleSports.com, our team developed a custom slide-out cart solution that takes the functionality behind our popular Add to Cart Upsell add-on to the next level. The modern, accordion-style shopping cart gives shoppers a seamless way to view related products, choose options, and add them to the cart without ever leaving the page.
The custom solution for Battlesports.com included:
- Custom cart design/styling for a seamless fusion with existing brand
- Additional functionality accommodating more products than typical upsell solution
- Responsive design for seamless display on desktop, tablet, and mobile
- Integration of product images and product options/variants
- Custom messaging within the cart slider
- Ability to configure recommended items via custom fields or default BC-related products algorithm
Need a Custom Upsell Feature for BigCommerce? We’re Here to Help.
Upselling isn’t just a fancy extra – it’s a core driver of ecommerce profits. Contact our team when you’re ready to unlock the power of upselling for your BigCommerce store. Our expert BigCommerce developers are at your service, turning your ideas for custom features and enhanced functionality into efficient and optimized solutions.
Send us a message or call us at 866-901-4650 to discuss how we can help elevate your ecommerce business, engage shoppers, and drive more sales.