For more than three decades, the team at Oklahoma Embroidery Supply & Design (OESD) has been helping customers, from novice to expert, expand their embroidery knowledge and acquire new techniques. An industry leader in machine embroidery designs, supplies, and accessories, the company provides an extensive range of products and services online and with 700+ retail partners worldwide.
To help customers visualize and plan their perfect embroidery project, OESD needed a custom-developed thread chart feature for embroideryonline.com that provided more detailed design specifics. They partnered with our team to achieve a custom functionality that provided all the pertinent design information with an easy-to-use, modern user interface.
The Challenge: Helping Customers Find Project Specifics and Instructions Prior to Purchase
A hub of thousands of ready-to-download designs, embroideryonline.com offers a vast array of options for crafting enthusiasts.
As embroidery requires careful attention to detail down to the individual thread, creating a flawless design is a multifaceted process. With abundant choices, it often can be challenging for customers to locate specific project details and instructions before purchasing online.
To facilitate a more convenient and informed shopping experience, OESD needed a custom thread chart page to display the required information for each design including:
- Product Name and ID
- Design image
- Design size
- Color change steps
- Color swatches and descriptions
- Stitch count
- Isacord (thread) colors used
The right solution would work seamlessly with existing product detail pages, allowing customers to quickly locate the Thread Chart with the click of a button.
The Solution: A UX-Friendly, Custom Developed Thread Chart on BigCommerce
To bring the custom thread chart to life, our team developed a dynamic page on OESD’s website that pulls relevant data from their database and displays product/design details to the shopper. This functionality was generated from API calls within BigCommerce.
The final solution included:
- New Thread Chart page with a modern, easy-to-use interface
- Ability to check/uncheck to display/hide design details
- ‘Thread Chart’ and ‘Instructions’ CTA buttons on each Product page
- ‘Download PDF’, ‘Print’, and ‘Instructions’ CTA buttons on Thread Chart page
The Results: An Modern UX Enhancement for BigCommerce Encouraging Site Engagement and Conversions
Providing thousands of inspiring project designs, customers browsing embroideryonline.com have no shortage of options at their fingertips. With a custom-developed Thread Chart functionality, OESD customers can now rest assured they have all the detailed instructions and supplies ready to craft their next project, gift, or custom creation.
Are you looking to customize your BigCommerce store to improve shopper engagement? Our BigDev Certified developers can take virtually any idea for custom features and functionality and deliver an efficient, optimized solution on BigCommerce.
We’re an Elite BigCommerce Partner ready to help you take your online store to the next level of growth. Send us a message or call us at 866-901-4650 to discuss how we can help your business succeed online.
The Results: A Modern UX Enhancement for BigCommerce Encouraging Site Engagement and Conversions
Providing thousands of inspiring project designs, customers browsing embroideryonline.com have no shortage of options at their fingertips. With a custom-developed Thread Chart functionality, OESD customers can now rest assured they have all the detailed instructions and supplies ready to craft their next project, gift, or custom creation.
Are you looking to customize your BigCommerce store to improve shopper engagement? Our BigDev Certified developers can take virtually any idea for custom features and functionality and deliver an efficient, optimized solution on BigCommerce.
We’re an Elite BigCommerce Partner ready to help you take your online store to the next level of growth. Send us a message or call us at 866-901-4650 to discuss how we can help your business succeed online.
