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Rock Bottom Golf

The global industry-leading golf retailer. 

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A Custom BigCommerce Redesign

The Design

A fully responsive design on BigCommerce while staying true to the company’s established brand.


What We Did

General Services
  • Custom Theme Design
  • Custom Theme Development
  • Custom BigCommerce Checkout
  • Refactor Existing Customizations
Custom Features
  • Custom Page Builder Widget
  • Product Video Thumbnails
  • Custom Minimum Advertised Price (MAP)
  • Dynamic Shipping Messaging
  • Custom Slide-out Cart & Filters
  • Mobile Friendly
  • Custom UX Enhancements
  • "Base Theme"
  • ThemeBridge Staging

Their Story

With a driving focus on excellent customer service, ultra-fast shipping, and guaranteed “rock-bottom” prices, the company’s owners are always committed to improving the online experience for their loyal customers and newest fans.

Looking for a refresh and rebuild of their current BigCommerce site, the IntuitSolutions team worked with them to achieve a modern look and feel, intuitive UX enhancements, and updated features to deliver a personalized shopping experience.

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The Challenge

Rock Bottom Golf re-platformed from Yahoo to BigCommerce in 2015 to take advantage of a more scalable SaaS solution. Since 2016, we have worked with their team to implement creative solutions and adaptations on the BigCommerce platform. This has included everything from ongoing UX optimization and SEO improvements to the architectural design of intricate customizations that allow for the unique personalization of products.

With the already robust ecommerce capabilities in comes the need for ongoing attention and maintenance. Their previous website was built on an early release of Stencil, and some of the site’s code and functionality showed signs of needing updates and improvements.

To pull everything together and deliver a stunning final product, they partnered with us for a custom site redesigned and developed on the latest version of BigCommerce Stencil.

The Solution

We worked with Rock Bottom Golf for a custom full-site design, implementing the latest BigCommerce Cornerstone theme. This took advantage of the newest BigCommerce features and improved previously developed site customizations with modern coding best practices and recent coding advancements.  

Page designs on Rock Bottom Golf were refreshed and revitalized while upholding the look, feel, and overall brand integrity customers have grown to love and trust. The final result was an improved layout, updated functionality, and personalized shopping experience. 

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BigCommerce Redesign

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to the Rock Bottom Golf brand.


Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.


Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Many of the site’s custom features existed before the rebuild but were updated and expanded during this project. The new design integrations altered some of the features’ appearance, and a significant amount of the code “under the hood” was updated to improve the functionality of the customizations and make them easier to maintain in the future.

Custom Page Builder Widget

A simple interface to build out quick grid layouts, allowing merchants to upload images to quickly create announcements, new product launches, or promotions.

BigCommerce Custom Page Builder Widget
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A Modern Mega Menu Design

Their custom mega menu displays prominent images for each category, providing a more visually interesting way to shop.

Enhanced Product Video Thumbnails

Incorporating product videos into the image gallery that go beyond the standard YouTube video integration in BigCommerce, providing an ultra-modern way to view products. 

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Refreshed Layout for Product Customizations

Much of the custom logic for cart validation and product fees was also updated with the rebuild. Fees are added with custom products and those fees are validated and removed if the parent products are removed. 

A Clean Slide-out Cart Design

The custom slide-out cart suggests complementary or related products through an integration with Dynamic Yield. Shoppers are met with a non-intrusive way to add more items before checkout.

Slide-out Cart Design for
Shipping Messaging Customization for

Shipping Messaging Customization

Based on individual item availability, these visual messages come with their own custom modal content (popup on click), and images are updated based on product and product variants.

Custom Slide-out Category and Search Filters

On mobile devices, additional filtering capabilities were further enhanced by an integration with Nextopia.

Custom Slide-out Category and Search Filters for
Custom Custom Slide-out Category and Search Filters for Custom Minimum Advertised Pricing (MAP) Logic for

Custom Minimum Advertised Pricing (MAP) Logic

The MAP Logic add-on allows merchants to display pricing at defined parts of the purchase pipeline, such as after a product has been added to the cart. We customized the add-on, allowing it to work with the company’s custom promotion pricing model. 

Checkout Customizations

For Rock Bottom Golf, our team implemented custom checkout solutions expanding the functionality of the BigCommerce open-source checkout.

Custom Messages During Shipping

This included changes on the checkout page to show custom messages in the shipping section as well as payment warnings and error messages. 

Magazine Subscription Feature

We also redeveloped the magazine subscription feature messaging to allow for the subscription choice in the checkout rather than the cart. When an order is placed with the magazine subscription box selected, a note is added in the order comments in the merchant back office.

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Custom Checkout Payment Message

Notable Apps & Integrations

We tested, adjusted, and updated several third party integrations with the following providers:

  • Listrak, a cross channel marketing platform that delivers targeted personalization 
  • Practical Data, providing a loyalty and rewards program which allows customers to earn points on purchases and leave product reviews
  • Nextopia, enabling search and merchandising enhancements for category and product filters
  • Dynamic Yield, a platform for digital audience management, personalization, and optimization
  • Affirm, a checkout integration allowing customers to buy now and pay in later installments
  • Rakuten, a cash back and rewards program provider
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"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."

Dan Fertig - BigCommerce VP of Partnerships


The Results

The Rock Bottom Golf team works tirelessly to provide the best experience for their customers by offering a vast selection of quality products, unbeatable customer service, and an enduring vision for improvement. Their newly designed site delivers a modern, professional and polished look while focusing on a fun shopping experience and value for the golfer.  

Are you in the market for a brand new BigCommerce store design, looking to migrate from another platform, or need to refresh your current site? We’re an Elite BigCommerce Partner Web Design Company ready to help you take your online store to the next level of growth.

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