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Convert with Content: Customizing the Default BigCommerce Blog Landing Page

Laptop open on desk with "Blog" across screen

Building a successful online store involves more than just offering products or services; it’s about establishing your brand, engaging with customers, and leveraging valuable content. A blog page is one of the most effective ways to achieve this. 

While BigCommerce has many powerful built-in selling features, the platform’s default blog template can sometimes use a little help in meeting the diverse requirements of ecommerce merchants and their customers. That’s why our expert BigCommerce developers are always ready to assist business owners in customizing their BigCommerce blog page to unlock its full potential.

Let’s explore the limitations of BigCommerce’s out-of-the-box blog page template and ways to enhance it.

The Challenge: Limitations for the Default BigCommerce Blog Page

The built-in blog template for BigCommerce themes offers a basic set of features for publishing and organizing your blog content. But certain limitations can hinder a user’s ability to engage with content and ultimately make a purchase.

Common challenges with the default Cornerstone blog landing page template:

  • Minimal layout and design customization
  • No sidebar for recent posts
  • Limited search features and filtering options
  • Insufficient categorization and tagging
  • Consumes a large amount of vertical space without a grid layout

Our client’s blog page had a “single stack” layout, presenting an opportunity for a more user-friendly design. The goal was to compact vertical space and eliminate excess white space with a grid layout. They also wanted more flexibility with design when creating and organizing their post layout in the back office.

old BigCommerce blog landing page before custom development

The Solution: A Custom BigCommerce Blog Page Leveraging BigCommerce Page Builder Widgets

Harnessing the power of BigCommerce’s Page Builder technology, our design and development team created a bespoke solution tailored to our client’s requirements.

The blog page improvements included the following:

  • Grid layout with cards for individual posts
  • New sidebar for recent posts
  • Responsive design that displays seamlessly on mobile and desktop devices
  • Custom page builder widget technology providing more control over customizing blog content in the back office
BigCommerce Page Builder widget customizations for blog landing page - view of back office

Using the Custom Page Builder Widget for Blog Page Enhancements

The introduction of Page Builder technology was a game-changer for BigCommerce merchants. With easy drag and drop functionality, merchants can customize several site elements—from the homepage layout to product page enhancements to image sliders—without having to understand code or call a developer every time they want a change.

For even more customization, our developers use custom page builder widgets. With the flexibility of Widgets API, our BigCommerce developers can build custom modules that extend functionality beyond what is available within the standard page builder feature. 

With the easy drag-and-drop editor, our client now has more control over content creation and blog page styling.

BigCommerce Page Builder widget customizations for blog landing page - view of back office

Need a Custom Blog for BigCommerce? We’re Here to Help.

Blogging can be invaluable for promoting your products, boosting search rankings, and lending your unique voice and perspective to online content.

When BigCommerce’s default blog template falls short of your needs, we’re here to bridge the gap. Our expert BigCommerce developers can equip you with modern design and extended functionality to create a powerful and engaging blog page for your online store.

Send us a message or call us at 866-901-4650 to discuss how we can help.

    Sarah joined IntuitSolutions in 2022 as a Marketing Manager where she focuses on content creation, social media, and digital marketing. In her free time, she loves to travel, study a new language, and explore nature around her.

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