A fully responsive design on BigCommerce while staying true to the company’s established brand.
What We Did
Custom Theme Design
Custom Theme Development
Enhanced B2B Solutions
Conditional Content for B2B Buyers
Product Option Grid
Custom Price Lists
Minimum Advertised Pricing (MAP)
Bulk Discount Pricing Table
Custom UX Enhancements
For more than 20 years, Lexicon Medical Supply has provided professional-grade products, supplies, and equipment to medical providers and individual consumers across the U.S. Family-owned and operated from the heart of Tucson, Arizona, the company is rooted in quality service and reliability, constantly listening to customer needs and expanding inventory to meet evolving demands.
After encountering major roadblocks with their Shopify store, Lexicon was in need of a new online platform designed with their B2B and B2C client needs front and center. IntuitSolutions jumped into the challenge to build a modern and high-converting ecommerce site – BeyondSurgicalSupply.com – that keeps new and existing customers engaged and, most importantly, the online business fully operational.
In early 2020 during the height of the pandemic, Lexicon faced a devastating predicament: Shopify had shut down their online store without reason or advance notice. Unfortunately, Lexicon was one of many Shopify stores selling masks, hand sanitizers, and other COVID-19 supplies that reported the same issue.
Aside from the obvious technical issues that shuttered their online store, Lexicon's old website left much to be desired in terms of design. The site was narrow, challenging to navigate, and highlighted only a handful of the store's thousands of products. Visitors had to click several times to find the full array of product categories, which lacked intuitive filtering capabilities.
With customer demand for COVID-19 supplies soaring, Lexicon needed a stable and scalable solution that would help customers to find and purchase products quickly, easily, and without disruption.
Our Custom Design & Development team worked closely with Lexicon to craft a modern design and layout that vastly improved the user experience while upholding the company’s established brand identity. While the site layout and navigation got a major facelift, the palette of colors remained unchanged – vibrant blues and greens against a clean, minimal backdrop of white and gray.
After working through several design iterations, the result is a clean layout anchored by a modernized header and prominent category sidebar with enhanced sorting capabilities. Additional filtering options are now clearly displayed at the top and sides of each product category page, making it easy for shoppers to quickly locate the exact products they’re looking for.
Highlights of the updated site design include:
More accessible, organized site navigation helping users easily find account login, product categories, and search fields.
Category page design enhancements to make sorting faster and help narrow ideal results quickly.
Product page makeover that better organizes product details and specifications.
Enhanced scrolling product carousel that suggests related items based on user interaction.
Additional call-to-action (CTA) buttons throughout to encourage site engagement.
Shopify to BigCommerce Migration
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing branding.
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
The owners of BeyondSurgicalSupply.com put their heart into providing an exceptional level of service for their customers, making it especially gratifying helping them see their new website come to life. The result is an intricately designed storefront that is not only sleek and user-friendly but also equipped with customized back-end functionality to sustain a growing ecommerce store in a constantly evolving industry.