As wholesale operations grow, so does the need for a B2B ecommerce platform that can handle complex workflows, like gated access, international shipping rules, and segmented pricing.
In this case study, we explore how one merchant transformed their dealer experience by implementing a custom B2B solution on BigCommerce, leveraging Multi-Storefront and B2B Edition to create a scalable, secure, and future-ready wholesale channel.
The Challenge: Scalable BigCommerce B2B + Wholesale Functionality
Ranger Point Precision’s B2C site was performing well, but their wholesale operations eventually outgrew the limitations of the existing setup as their dealer network expanded.
After investing in BigCommerce’s B2B Edition, their team engaged our BigCommerce developers to build a solution that aligned with their operational workflows and regulatory needs.
Primary challenges included:
- Dealer access control: Gated login experience to restrict visibility to verified dealers
- Complex international shipping requirements: Including country-based restrictions and order minimums
- Lack of native support for wire transfers: Requiring custom handling for payment instruction
- Limited reorder functionality: No streamlined way for dealers to reorder from past purchases
- Fragmented customer data: Making it difficult to organize and assign correct pricing groups
Build the B2B Features that Convert
Selling B2B is easier than you think. From custom pricing to advanced shipping rules, you have options.
The Solution: Custom Development BigCommerce B2B Edition + Multi-Storefront Technology
We delivered a custom BigCommerce solution by combining B2B Edition and Multi-Storefront (MSF) technology, designed to accommodate international dealers, meet industry-specific compliance needs, and improve operational efficiency.
Their custom B2B ecommerce solution included:
Dedicated B2B Storefront on a Custom Subdomain
We launched a second storefront using BigCommerce MSF, giving Ranger Point the ability to:
- Isolate and improve B2B features, separate from their B2C store
- Assign dealer-specific pricing, product visibility, and permissions
- Restrict site access to verified wholesale customers
- Block search engine indexing to prevent duplicate content
Dealer Data Migration & Pricing Structures
We migrated dealer accounts from the B2C store and structured them into appropriate customer groups, enabling:
- Tiered pricing and product access
- Country-based segmentation
- Streamlined account management for the store admin
International Shipping Configuration
To address complex international shipping requirements, our strategy included:
- Integrating ShipperHQ where compatible
- Applying table rate shipping for regions with order minimums or special restrictions
- Grouping dealers by country to enforce region-specific shipping rules and pricing
Reorder Capabilities with Buyer Portal
We leveraged BigCommerce’s Buyer Portal to activate reorder features, allowing dealers to:
- Quickly reorder products based on past purchases
- Access order history and frequently purchased items
- Search by SKU for quick, efficient reorders
Custom Wire Transfer Payment Method
To accommodate international dealers and reduce processing fees, we created a custom offline wire transfer payment method. Instructions are presented post-checkout and via confirmation email, enabling secure, manual payments without third-party integrations.
Results: A Scalable B2B Ecommerce Platform Built on BigCommerce
Ranger Point Store now operates a dedicated, secure, and fully customized B2B storefront on BigCommerce, designed specifically for wholesale growth and international dealer relationships.
By combining the power of BigCommerce Multi-Storefront, the features of the B2B Edition, and strategic custom development from IntuitSolutions, Ranger Point Store is well-positioned to scale its dealer business with confidence.
Looking to Enhance Your B2B Operations on BigCommerce?
Whether you’re just beginning to build out a B2B offering or need help fine-tuning an existing workflow, our team of certified BigCommerce experts can help.
Contact us to learn more about our B2B ecommerce development services.
Build the B2B Features that Convert
Selling B2B is easier than you think. From custom pricing to advanced shipping rules, you have options.
