Product Photography

March 17, 2009 | |

Poor product photography can hurt your sales. Customers often see unattractive product photographs as a sign that you don’t care about your website or the products that you’re selling. Your online site is your business identity, and you want to evoke a positive reaction from customers. Good product imagery can make the difference between a page-bounce and a sale.

When first starting an ecommerce site, online merchants often skimp when it comes to their product photography. Hiring a professional isn’t always an option, but if you put in a little time, you can often achieve great results on your own. Whether you’re taking your own photographs or simply editing product images provided by a manufacturer, it’s important to make your product images as clean and consistent as possible.

Below are some handy guides and links to free software that can help you improve your product photography:

  • The hyperphocal.com photography blog offers some good product photography tips for taking your own product pictures.
  • Digital-photography-school.com features a cool article on building an inexpensive light box, which can greatly improve the quality of your product photos.
  • Irfanview: A powerful batch image converter and processor. Irfanview is a handy tool that can automatically resize and rename a large group of image files, and much more.
  • Picasa: Picasa is a free, simple photo editor that’s easy to use and great for making basic adjustments to your images.
  • Gimp: Gimp is a freely distributed image manipulation tool with a wealth of features for touching up and editing photos.
Avatar for Zach Bluett

Zach is a graduate of the University of Delaware with degrees in Visual Communications and Music. He recently moved to Philly to explore the city and work in graphic and web design. Besides design, Zach plays and writes a lot of music, watches too much TV via the internet, and enjoys discovering his new favorite beer on the weekend.

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