Case Study: Budget Stencil Move and Redesign For XtremeHelmets
Moving to Stencil On A Budget
XtremeHelmets is a BigCommerce site that sells motorcycle helmets and other motorcycle gear. Like many BigCommerce merchants, they wanted to move their Blueprint site to Stencil, so they reached out to us.
We moved XtremeHelmets to Stencil with our Stencil Upgrade package. It’s a budget-friendly way to get onn Stencil that gives you the framework’s enhanced performance, plus an updated design and a few customizations. We recommend it for growing businesses who need a UX upgrade – maybe their current site isn’t mobile-friendly, or doesn’t have any customizations. This package gives you a design upgrade and a great foundation to build on without breaking your budget.
When you get the Stencil Upgrade package, you work closely and collaboratively with your developer. You make a list of the most important changes you want to make to your site and your developer remains in contact with you throughout. Together, you work to enhance your site’s branding and choose customizations that encourage customers to buy.
Read on to see everything we did for XtremeHelmets.
Benefits of BigCommerce Stencil
Even without UX optimizations, moving XtremeHelmets’ site from Blueprint to Stencil gave them a significant improvement in terms of site performance. Stencil is the newest and most advanced version of the BigCommerce framework (the code base BigCommerce sites are built on) and offers benefits over Blueprint such as:
- Faster loading times
- Cleaner, more efficient code
- Easier for developers to customize
- Better for SEO
- More mobile-friendly
Read more about Stencil’s many benefits here!
Additionally, XtremeHelmets got an extra bonus by moving to Stencil with IntuitSolutions: our optimized Cornerstone theme. When we move a client to Stencil, we put them our exclusive Stencil theme. It’s an internal, exclusive-to-us version of the theme that includes bug fixes and SEO improvements that represents hundreds of hours of developer work. Once that theme is applied, the site can be customized to have any appearance while maintaining the benefits of the extra development work.
Every business that moves to Stencil with us gets our exclusive, optimized version of the Cornerstone theme, representing hundreds of hours of additional development work.
Custom Icons And Calls-To-Action On Homepage
The standout feature of XtremeHelmets’ redesign is a highly customized homepage with several rows of interactive CTAs. Each CTA was specially designed to correspond to the most common customer site path and to help customers find the Products they need. This allows customers who understand generally what they need but don’t have a specific model in mind to locate relevant Products without getting overwhelmed.
Shop By Vehicle Type
Directly below the top banner is a menu of interactive icons that prompt customers to shop for helmets based on vehicle type. These are completely custom icons created by one of our in-house designers. They lead to a Category page that displays all the helmets appropriate for that type of motorcycle.
Shop By Helmet Type Or Gear
The newly-designed homepage also has CTAs that allow customers to shop by helmet type and by gear (gloves, jackets, etc). These are hardcoded but can be easily updated by the merchant in the back office, allowing the flexibility to update site content as your stock changes.
Specially-designed CTAs correspond to the most common site paths, helping users find what they need.
BigCommerce Customizations For Category Page Images
XtremeHelmets has excellent Product Images and our development team wanted to make the most of their assets. We implemented two of our BigCommerce add-ons for image optimization: Image Swap on Hover and Swatch Options On Category Page. Both improve interactivity on the Category page and show off Product Images.
Make the most of great photo assets with BigCommerce customizations to show them off.
Image Swap On Hover
Image swap on hover lets customers preview popular Product Options from the Category page by creating a toggle effect that appears on hover. When the user moves their cursor over a specific Product on the Category page, the first Product Photo is swapped out for the second. It’s a great way for a site like XtremeHelmets to show off Options like colors, or to show off different angles.
Swatch Options On Category Page
Our Swatch Options On Category Page lets customers preview Options from a row of clickable swatches. This add-on pull Swatch Options into a row of thumbnails that appear beneath relevant Products on the Category page. Customers can click the images to preview each Option without having to navigate to the Product Page.
Even More BigCommerce Customizations
We gave XtremeHelmet a number of other add-ons as part of the Upgrade Package:
- Brand-specific size charts on Product Page
- Custom sashes on Product Images (“New”, “On Sale”, etc)
- Top-level landing page listing every Category
Move Your Site To Stencil Today!
XtremeHelmets are just one of dozens of clients we’ve successfully moved to Stencil. We move businesses of all sizes and offer custom solutions and consulting to fit every industry and business model. Whether you want to recreate your existing design or get something new, we have a package that’s right for you. Call us today to get on the best-converting BigCommerce framework!
Working With Us
Ready to get started? Reach out to us to open a work order or get a free consultation on how you can optimize your site. Once you reach out to us, one of our BigCommerce experts will get back to you within 24 hours to learn about your business and consult with you on the best solution for your needs.
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