We were asked by Pure Pro to migrate their existing BigCommerce store from the antiquated Blueprint framework to the new Stencil framework. Working closely with the Pure Pro team, IntuitSolutions designed, developed and launched a custom BigCommerce Stencil theme on PurePro.com. We then implemented custom add-ons to enhance the UX.
A Custom BigCommerce Redesign
A fully responsive design on BigCommerce while staying true to the established BBWheels brand.
What We Did
New BigCommerce Store Launch
Custom Theme Design
Custom Theme Development
Enhanced Mega Menu
Custom "Buy Now, Pay Later" Experience
Tire and Wheel Part Finder
Guaranteed Delivery Protection
Custom UX Enhancements
A companion site of BBWheels.com, an online powerhouse for premium tires and wheels, WheelSetGo upholds the promise of expert fitment guidance, responsive customer service, and top-tier products. But they're transforming the shopping experience by enabling customers to bypass the conventional tire shop with pre-mounted, pre-balanced tires and wheels delivered straight to their doorstep.
Emerging from the trusted BBWheels name, WheelSetGo carries a reputation rooted in quality and expertise. Our BigCommerce experts faced the dual task of safeguarding their legacy while ushering in a revamped purchase journey.
In the competitive world of selling automotive online, every detail – from initial product search and vehicle match to checkout – plays a pivotal role in building buyer confidence. Critical imperatives for WheelSetGo’s site included seamless navigation, advanced search and filtering capabilities, and a robust architecture adept at embracing new apps and features, ensuring a continuously enriched user experience.
After carefully considering various platforms for their original BBWheels site, BigCommerce emerged as the top choice — cost-effective, highly customizable, and easy to manage, helping them readily evolve as company needs and user expectations shift. Witnessing the advantages paying off over the years, WheelSetGo also embraced BigCommerce for their ecommerce needs.
Our BigCommerce experts designed WheelSetGo.com to maintain the overall look and familiar elements of BBWheels.com while optimizing it for a new custom build on Stencil, leveraging the most modern, powerful customization features of the BigCommerce platform.
Project highlights include:
Modern, UX-friendly design preserving the established BBWheels brand
Robust search and filtering functionality
Experience-enhancing apps and add-ons
V3 Product API Catalog support
Custom checkout page with enhanced BNPL experience
Built on the ITS Base Theme, a BigCommerce Cornerstone-based Stencil theme, WheelSetGo has a solid foundation to grow and scale without limits. Our BigCommerce developers have dedicated 100’s of hours to optimize our theme for Page Load Speed, Accessibility, SEO, and faster updates.
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
Site Customizations & Enhancements
Some highlights of the unique solutions we implemented for their new BigCommerce store.
Custom Mega Menu
Enhanced with dropdown categories and vibrant visuals, the custom Mega Menu for BigCommerce streamlines navigation, simplifies product discovery, and accelerates the checkout process.
Tire and Wheel Part Finder
Mirroring the intuitive Tire and Wheel finder for BBWheels, WheelSetGo offers a user-friendly search feature that accommodates various search preferences, helping users effortlessly locate wheels and tires by vehicle or size.
A custom Vehicle Visualizer takes the guesswork out of buying a new set of wheels or tires. Users simply input their Make and Model, select their product, and preview the results.
Custom “Buy Now, Pay Later” Feature in Checkout
WheelSetGo’s custom BigCommerce checkout provides two different “Buy Now, Pay Later” financing options, Affirm and Paytomorrow. A custom-developed “waterfall” process gives customers denied by their initial choice an automatic path to purchase through a second option with more lenient approval odds.
Guaranteed Delivery Option at Checkout
A custom iteration of the Product Fees Manager for BigCommerce, shoppers are provided a “Guaranteed Delivery” option at checkout by default. Customers can toggle the fee on/off in the shipping section of checkout.
Notable Apps & Integrations
We tested, adjusted, and updated several third party integrations with the following providers:
Klaviyo for Newsletter Signup and Marketing Automation
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
After designing, developing, and launching their new BigCommerce store with IntuitSolutions, WheelSetGo secured a robust foundation to grow online and help more customers bypass the traditional tire shop.
With a powerful website pairing a recognizable brand with forward-thinking functionality, WheelSetGo is poised to remain at the cutting edge of the automotive industry's digital evolution.
Considering a Launch or Redesign of Your Online Store? We Can Help.