BIGCOMMERCE CASE STUDY
Opening Doors to Online Growth: Action Direct's Migration to BigCommerce
The trusted experts in residential and commercial doors, parts, and accessories.
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Their BigCommerce Development Story
Their Story: Action Industries
For more than 35 years, Action Industries, powered by North Shore Commercial Door, has been the go-to destination for quality commercial and residential doors, parts, and accessories, boasting an extensive niche product selection big box stores struggle to match. Dedicated to world-class customer service and unmatched product knowledge, North Shore doesn’t just ship parts – they help customers get their doors working seamlessly.
With a growing customer base and expanding product catalog, North Shore recognized the need for a more modern and scalable online platform. They turned to the ecommerce migration experts, IntuitSolutions, to move their Yahoo store to a more robust solution – BigCommerce.
Project Overview
BigCommerce Services
General Services
- Yahoo to BigCommerce Migration
- Custom Theme Design
- Custom Theme Development
- Site Optimization & Support
Custom Features
- Custom Mega Menu
- Exploded Parts View
- Product Video Thumbnails
- Sticky Add to Cart
- 360° Product View
- Product Options Tooltip
- In-stock and Lead Time Messaging
- Custom Product Tabs – Smooth Scroll
- Show More/Less on Category Page
- Popup Login Feature
Best-In-Class
- Mobile Friendly
- Custom UX Enhancements
- "Base Theme"
- ThemeBridge Staging
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The Challenge: Growing from a Legacy Platform
North Shore Commercial Door is no stranger to adaptation. While many small businesses were shutting their doors during the economic uncertainty of the mid-2000s, the company looked beyond physical boundaries, ventured into the online world, and have been growing sales ever since.
Despite achieving steady online success, North Shore Commercial Door was determined to take their operations to the next level of growth. While their previous site had served them for many years, they recognized the need for a more scalable and forward-looking ecommerce platform, like many other merchants that have outgrown Yahoo.
Key objectives for North Shore’s new ecommerce solution:
- Provide more design and development flexibility to elevate user experience
- Optimize search engine visibility through more robust SEO features
- Improve data integrity and accuracy to streamline future maintenance
- Manage product feeds more efficiently across search engines and online marketplaces
- Enhance back-office management for smoother day-to-day operations
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The Solution: Yahoo to BigCommerce Migration
With a modern design foundation, an abundance of built-in features, and flexible integration ability with apps and other technologies, BigCommerce is the best and most scalable ecommerce solution available today.
The platform would help North Shore improve product management, increase visibility in search, and streamline back-office operations to achieve the next level of growth.
The comprehensive solution for North Shore included:
- Custom design and responsive development on BigCommerce
- Product data cleaning, organization, and optimization
- Database migration and integration with ERP and PIM systems
- API and third-party module/apps integration
- Ongoing site optimization and support retainer services
The new site design features a cleaner layout, clearer calls to action, and intuitive navigation based on user needs. With more robust search features and better-organized content, customers can easily navigate the vast product selection and feel informed instead of overwhelmed.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
The Process
BigCommerce Migration
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for NorthShoreCommercialDoor.com.
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BigCommerce UX Enhancement
Custom BigCommerce Menu
A custom-developed Mega Menu for BigCommerce provides better organized, faster navigation for categories and products. A more usable navigation menu enhances the user experience by making it easier for customers to find what they need and complete their purchases quickly.
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BigCommerce UX Enhancement
Exploded Parts View
The Exploded Parts View feature provides customers with an expanded view of a product's components, eliminating guesswork from technical shopping and helping ensure customers receive the correct parts every time. Shoppers can quickly sort by brand, select their specific product, and click on the numbered parts to order what they need.
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BigCommerce UX Enhancement
Show More/Less Option on Category Page
A custom-developed “show more/show less” option on the category page keeps important product category CTAs above the fold. Users can click “show more” to see additional information and “show less” to return back to the default view.
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BigCommerce UX Enhancement
Product Video Thumbnail
The Product Video Thumbnail enhancement is a great way to add rich media and convey a more professional look. This add-on improves engagement by incorporating product videos into the thumbnail gallery alongside the main product photo.
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BigCommerce UX Enhancement
Custom In-Stock and Lead Time Messaging
Who doesn’t want to know a product’s ETA before they order? This custom messaging feature on the Product and Cart pages displays in-stock status and product lead time, keeping shoppers in the loop when products are expected to reach their doorstep.
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BigCommerce UX Enhancement
Sticky Add to Cart for Frequently Bought Together
This custom functionality keeps the “Add to Cart” button visible on mobile devices as the user scrolls down the page, helping shoppers add suggested products to their cart without having to scroll back to the top of the page.
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BigCommerce UX Enhancement
Product Options Tooltip
Showcasing important information in an interactive format can make a big difference in user experience. North Shore’s hover-activated Product Options Tooltip provides customers with additional shipping cost details on the Product Page.
BigCommerce UX Enhancement
Discontinued Item/See Replacement Feature
If items are unavailable, shoppers will find a "view replacement" button that allows them to quickly locate comparable products that are still in stock. This feature enables customers to find alternative options promptly and avoid leaving empty-handed.
BigCommerce UX Enhancement
360° Product View
The 360° Product View gives customers a multidimensional item view, removing the guesswork when shopping for technical products. This feature keeps users engaged while providing the clarity needed to make informed purchases.
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BigCommerce Case Study
Custom Video Resources Page
Even the most knowledgeable DIYers may require extra assistance installing their perfect door. This custom static page provides easy-to-navigate how-to videos for users looking for additional guidance.
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BigCommerce Case Study
Easy Popup Login
This simple popup window allows users to log in from any page, skipping the multi-page login process native to BigCommerce. A great add-on to ensure customers don’t lose their place in the purchase pipeline.
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Launch
The Results: A Modern Ecommerce Experience for Industrial Professionals
After migrating to BigCommerce, North Shore can give customers a feature-rich, enjoyable ecommerce experience and continue growing their online business to new levels. Through an ongoing partnership with IntuitSolutions, the North Shore team is poised to continue leveraging BigCommerce's advanced features and capabilities, improve site performance, and serve a wider audience.
As a BigCommerce Elite Partner agency, we have successfully migrated hundreds of stores from Yahoo and other outdated platforms and are here to answer your questions about moving your website to BigCommerce. Whether you’re looking for a brand new BigCommerce store design or considering migrating to BigCommerce from another online platform, our team of BigCommerce experts can help.
Send us a message or give us a call to discuss how we can help your business succeed online.