A sister company to an online leader in wheels and tires, providing sought-after add-ons for the traditional online shopping experience.

person using tablet with stylus - browsing WheelSetGo.com
A Custom BigCommerce Redesign

The Design

A fully responsive design on BigCommerce while staying true to the established BBWheels brand.


What We Did

General Services
  • New BigCommerce Store Launch
  • Custom Theme Design
  • Custom Theme Development
Custom Features
  • Enhanced Mega Menu
  • Custom "Buy Now, Pay Later" Experience
  • Tire and Wheel Part Finder
  • Vehicle Visualizer
  • Guaranteed Delivery Protection
  • Mobile Friendly
  • Custom UX Enhancements
  • "Base Theme"
  • ThemeBridge Staging

Their Story

A companion site of BBWheels.com, an online powerhouse for premium tires and wheels, WheelSetGo upholds the promise of expert fitment guidance, responsive customer service, and top-tier products. But they're transforming the shopping experience by enabling customers to bypass the conventional tire shop with pre-mounted, pre-balanced tires and wheels delivered straight to their doorstep.

To translate the unique concept into a compelling digital experience, they partnered with our BigCommerce design and development experts to launch WheelSetGo.com.

  • Animated Figure
Close up of wheel on performance car
Man on laptop browsing WheelSetGo.com

The Challenge

Emerging from the trusted BBWheels name, WheelSetGo carries a reputation rooted in quality and expertise. Our BigCommerce experts faced the dual task of safeguarding their legacy while ushering in a revamped purchase journey.

In the competitive world of selling automotive online, every detail – from initial product search and vehicle match to checkout – plays a pivotal role in building buyer confidence. Critical imperatives for WheelSetGo’s site included seamless navigation, advanced search and filtering capabilities, and a robust architecture adept at embracing new apps and features, ensuring a continuously enriched user experience.

The Solution

After carefully considering various platforms for their original BBWheels site, BigCommerce emerged as the top choice — cost-effective, highly customizable, and easy to manage, helping them readily evolve as company needs and user expectations shift. Witnessing the advantages paying off over the years, WheelSetGo also embraced BigCommerce for their ecommerce needs.

Our BigCommerce experts designed WheelSetGo.com to maintain the overall look and familiar elements of BBWheels.com while optimizing it for a new custom build on Stencil, leveraging the most modern, powerful customization features of the BigCommerce platform.

Project highlights include:

  • Modern, UX-friendly design preserving the established BBWheels brand
  • Robust search and filtering functionality
  • Experience-enhancing apps and add-ons
  • V3 Product API Catalog support
  • Custom checkout page with enhanced BNPL experience

Built on the ITS Base Theme, a BigCommerce Cornerstone-based Stencil theme, WheelSetGo has a solid foundation to grow and scale without limits. Our BigCommerce developers have dedicated 100’s of hours to optimize our theme for Page Load Speed, Accessibility, SEO, and faster updates.

  • Animated Figure
Wheelsetgo.com "WheelSetGo iConfigurator" on mobile phone
BigCommerce Redesign

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit their existing company branding.


Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.


Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

WheelSetGo.com Mega Menu

Custom Mega Menu

Enhanced with dropdown categories and vibrant visuals, the custom Mega Menu for BigCommerce streamlines navigation, simplifies product discovery, and accelerates the checkout process.

Tire and Wheel Part Finder

Mirroring the intuitive Tire and Wheel finder for BBWheels, WheelSetGo offers a user-friendly search feature that accommodates various search preferences, helping users effortlessly locate wheels and tires by vehicle or size.

Tire and Wheel Part Finder
Vehicle Visualizer for WheelSetGo.com

Vehicle Visualizer

A custom Vehicle Visualizer takes the guesswork out of buying a new set of wheels or tires. Users simply input their Make and Model, select their product, and preview the results. 

Custom “Buy Now, Pay Later” Feature in Checkout

WheelSetGo’s custom BigCommerce checkout provides two different “Buy Now, Pay Later” financing options, Affirm and Paytomorrow. A custom-developed “waterfall” process gives customers denied by their initial choice an automatic path to purchase through a second option with more lenient approval odds.

Affirm and Paytomorrow sections in checkout
Guaranteed Delivery Option in Shipping Section at Checkout

Guaranteed Delivery Option at Checkout

A custom iteration of the Product Fees Manager for BigCommerce, shoppers are provided a “Guaranteed Delivery” option at checkout by default. Customers can toggle the fee on/off in the shipping section of checkout.

Notable Apps & Integrations

We tested, adjusted, and updated several third party integrations with the following providers:

  • Affirm and PayTomorrow for Buy Now, Pay Later (BNPL) Integration
  • Searchspring for Site Search and “Make, Model, Year” Functionality
  • Ebizio Checkout for Guaranteed Shipping Protection
  • Yotpo for Customer Reviews 
  • Addrexx for Address Verification, Validation, and Auto-complete
  • Vertex for Tax Calculation
  • Klaviyo for Newsletter Signup and Marketing Automation
Row of tires with chrome wheels on dark, modern backround - BigCommerce Automotive Design and Development

"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."

Dan Fertig - BigCommerce VP of Partnerships


The Results

After designing, developing, and launching their new BigCommerce store with IntuitSolutions, WheelSetGo secured a robust foundation to grow online and help more customers bypass the traditional tire shop. 

With a powerful website pairing a recognizable brand with forward-thinking functionality, WheelSetGo is poised to remain at the cutting edge of the automotive industry's digital evolution.

Considering a Launch or Redesign of Your Online Store? We Can Help.

Looking to start or redesign your online store? Are you considering migrating to BigCommerce from another platform?

We’re an experienced team of Elite BigCommerce experts ready to help your business succeed online. Send us a message or give us a call at 866-901-4650 for a free consultation to discuss your project.

Book a Consultation

Start Here!

Olark Widget Preloader