BIGCOMMERCE CASE STUDY
Automotive Leader Launches Companion Site on BigCommerce
WheelSetGo.com: A sister company to an online leader in wheels and tires, providing sought-after add-ons for the traditional online shopping experience.
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Their Story: WheelSetGo.com
A companion site of BBWheels.com, an online powerhouse for premium tires and wheels, WheelSetGo upholds the promise of expert fitment guidance, responsive customer service, and top-tier products. But they're transforming the shopping experience by enabling customers to bypass the conventional tire shop with pre-mounted, pre-balanced tires and wheels delivered straight to their doorstep.
To translate the unique concept into a compelling digital experience, they partnered with our BigCommerce design and development experts to launch WheelSetGo.com.
Project Overview
BigCommerce Services
General Services
- New BigCommerce Store Launch
- Custom Theme Design
- Custom Theme Development
Custom Features
- Enhanced Mega Menu
- Custom "Buy Now, Pay Later" Experience
- Tire and Wheel Part Finder
- Vehicle Visualizer
- Guaranteed Delivery Protection
Best-In-Class
- Mobile Friendly
- Custom UX Enhancements
- "Base Theme"
- ThemeBridge Staging
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The Challenge: Preserving Legacy While Meeting Modern Ecommerce Standards
Emerging from the trusted BBWheels name, WheelSetGo carries a reputation rooted in quality and expertise. Our BigCommerce experts faced the dual task of safeguarding their legacy while ushering in a revamped purchase journey.
In the competitive world of selling automotive online, every detail – from initial product search and vehicle match to checkout – plays a pivotal role in building buyer confidence. Critical imperatives for WheelSetGo’s site included seamless navigation, advanced search and filtering capabilities, and a robust architecture adept at embracing new apps and features, ensuring a continuously enriched user experience.
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The Solution: New Site Launch on BigCommerce
After carefully considering various platforms for their original BBWheels site, BigCommerce emerged as the top choice — cost-effective, highly customizable, and easy to manage, helping them readily evolve as company needs and user expectations shift. Witnessing the advantages paying off over the years, WheelSetGo also embraced BigCommerce for their ecommerce needs.
Our BigCommerce experts designed WheelSetGo.com to maintain the overall look and familiar elements of BBWheels.com while optimizing it for a new custom build on Stencil, leveraging the most modern, powerful customization features of the BigCommerce platform.
Project highlights include:
- Modern, UX-friendly design preserving the established BBWheels brand
- Robust search and filtering functionality
- Experience-enhancing apps and add-ons
- V3 Product API Catalog support
- Custom checkout page with enhanced BNPL experience
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
The Process
New BigCommerce Launch
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for WheelSetGo.com.
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BigCommerce UX Enhancement
Custom Mega Menu
Enhanced with dropdown categories and vibrant visuals, the custom Mega Menu for BigCommerce streamlines navigation, simplifies product discovery, and accelerates the checkout process.
BigCommerce UX Enhancement
Tire and Wheel Part Finder
Mirroring the intuitive Tire and Wheel finder for BBWheels, WheelSetGo offers a user-friendly search feature that accommodates various search preferences, helping users effortlessly locate wheels and tires by vehicle or size.
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BigCommerce UX Enhancement
Vehicle Visualizer
A custom Vehicle Visualizer takes the guesswork out of buying a new set of wheels or tires. Users simply input their Make and Model, select their product, and preview the results.
BigCommerce UX Enhancement
Custom “Buy Now, Pay Later” Feature in Checkout
WheelSetGo’s custom BigCommerce checkout provides two different “Buy Now, Pay Later” financing options, Affirm and Paytomorrow. A custom-developed “waterfall” process gives customers denied by their initial choice an automatic path to purchase through a second option with more lenient approval odds.
BigCommerce UX Enhancement
Guaranteed Delivery Option at Checkout
A custom iteration of the Product Fees Manager for BigCommerce, shoppers are provided a “Guaranteed Delivery” option at checkout by default. Customers can toggle the fee on/off in the shipping section of checkout.
Notable Apps & Integrations
We tested, adjusted, and updated several third party integrations with the following providers:
- Affirm and PayTomorrow for Buy Now, Pay Later (BNPL) Integration
- Searchspring for Site Search and “Make, Model, Year” Functionality
- Ebizio Checkout for Guaranteed Shipping Protection
- Yotpo for Customer Reviews
- Addrexx for Address Verification, Validation, and Auto-complete
- Vertex for Tax Calculation
- Klaviyo for Newsletter Signup and Marketing Automation
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BigCommerce UX Enhancement
The Results
After designing, developing, and launching their new BigCommerce store with IntuitSolutions, WheelSetGo secured a robust foundation to grow online and help more customers bypass the traditional tire shop.
With a powerful website pairing a recognizable brand with forward-thinking functionality, WheelSetGo is poised to remain at the cutting edge of the automotive industry's digital evolution.
Considering a Launch or Redesign of Your Online Store? We Can Help.
Looking to start or redesign your online store? Are you considering migrating to BigCommerce from another platform?
We’re an experienced team of Elite BigCommerce experts ready to help your business succeed online. Send us a message or give us a call at 866-901-4650 for a free consultation to discuss your project.