Why is Google ignoring my site? Crawl rates dropping? A quick tip to make sure you stay in the rankings, update your site and update it often. If you have a big product database change, make it in batches so Google sees constant updates to the site. Search engines crawl at regular times and these rates adapt to your site. By updating your site more often, search engines see your site as an active hub and come back more often to recrawl. Small constant updates are key to keeping your site fresh and well crawled.