Case Study: Selling a Service on BigCommerce With StriveIV
Reworking BigCommerce’s Limitations into Strengths
StriveIV is a unique business which sells, delivers, and administers IV bags to customers right in the comfort and convenience of their home or office. Being as their service is part of a relatively new health services trend, there was no established template on how to design their site. So we began by using the particularities of their business to inform our decisions.
Since StriveIV’s product line is relatively small, we wanted to shorten the sales funnel as much as possible. This meant showcasing the entire product line by category on the homepage – behavior which is not natively possible on BigCommerce, but which IntuitSolutions was able to achieve through custom code.
“One of BigCommerce’s biggest strengths as an e-commerce platform is its ease of use for a wide variety of vendors. However, this broad appeal can make customizations difficult to implement, which is why we leveraged our extensive knowledge of BigCommerce’s in order to accommodate StriveIV’s needs.”
-Aaron Nowlen, Lead Developer
Reduce Customer Confusion with Proven UX Design
One of the most significant challenges in designing the StriveIV site was keeping customer confusion to a minimum. Shopping for medical procedures, even minor ones, can be a stressful activity – even frightening. Therefore, our prerogative was to build credibility by displaying all pertinent information without overloading the customer’s senses with too much content. One of the ways we did this was by customizing the Product Call to Actions on the Homepage. Hovering your mouse over each action displays a small summary of the IV’s physiological benefits, with an invitation to go to the Product Page. This displays all the available options without an unnecessary wall of text.
Customizing Product Option Behavior for Add-on Products
Once on the Product Page, customers needed to be able to augment their IV purchases with additional boosts or injections. Generally, a product option known as a Add On Product would be used for this function. However, the native behavior of these Add On Products was rigid and the User Experience(UX) of having them all together on the same page was clunky. To counteract this, the developers at IntuitSolutions used their considerable knowledge on the hierarchy and functions of these options in order to group and style them into a more user-friendly system.
Utilizing IntuitSolutions’ Easily Customizable True One Page Checkout
StriveIV not only needed many customizations on their checkout page, but also needed to edit the customized fields at will. Luckily, they opted for IntuitSolutions’ True One Page Checkout – which allowed us to easily addcustom fields for Appointment Time, Preferred Time of Contact, and even Preferred Nurse. Additionally, they were able to restrict orders by zip code – making sure that only customers from the Greenwich, CT area would be able to successfully complete their order. Thanks to our True One Page Checkout, all of this content is displayed on the page all at once, instead of in pieces as in BigCommerce’s default checkout page.
Need Your Issues Solved On BigCommerce?
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Ready to get started? Reach out to us to open a work order or get a free consultation on how you can optimize your site. Once you reach out to us, one of our BigCommerce experts will get back to you within 24 hours to learn about your business and consult with you on the best solution for your needs.